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third-party cookies

What Is Google Topics API?

Late last month, in a move that shocked no one, Google announced Topics, a Privacy Sandbox initiative it thinks can power interest-based targeting in Chrome when third-party cookies are phased out. Google calls Topics an evolution of their previous proposal for interest-based targeting which was called FLoC. 

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What Does Apple’s iOS 15 Update Mean for Publishers?

On September 20th, 2021, Apple released iOS 15, an operating system update introducing three new privacy features to Apple devices: Hide my Email, Private Relay, and Mail Privacy Protection (MPP). This update, and these features, in particular, alter how and what data publishers (and third parties) can collect. While Apple's…

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Happensinadops Saves the Internet

At PubForum+ on December 10, 2020, Happens in Ad Ops co-hosts Erik Requidan, Founder and CEO, Media Tradecraft and Ryan McConaghy, Head of Revenue Operations, The Atlantic, are joined by Amanda Gomez, VP, Revenue Operations, New York Post, and Danny Khatib, Co-founder and CEO, Granite Media to try and get…

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What Is PARRROT?

Magnite recently released a new proposal in Google's Privacy Sandbox called PARRROT. We reached out to Garrett McGrath, VP of Product Management at Magnite, to sort out all of these birds so we can figure out how each of them might shape the future of advertising—either separately or together.

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What Is SPARROW?

In May, Criteo submitted SPARROW (Secure Private Advertising Remotely Run On Webserver) to the W3C in response to Google's privacy sandbox proposal.  In response to industry-wide feedback, SPARROW was recently updated to include reporting capabilities to further secure users’ privacy without compromising advertisers’ performance. We spoke with Charles-Henri Henault, VP…

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How Will an Entire Industry Unlearn Ad Tech 1.0?

"Ad Tech 2.0 won’t offer marketers nearly as much access to deterministic, user-level, and cross-site/cross-app data as they’ve grown accustomed to. In many cases, user-level data will dry up completely," says Myles Younger, Senior Director of Marketing, MightyHive. "No matter what “Ad Tech 2.0” ends up looking like, hundreds of…

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Unified IDs Up, Cookies Down: Q&A With Index Exchange

The industry doesn’t need a direct replacement for the third-party tracking cookie, and there are already a variety of solutions out there to take its place without mentioning Google’s budding privacy sandbox. To dive further into the many identification options circling around the industry, I caught up with one of…

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