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strategy

The Secret Sauce

The United Kingdom has been at the cutting edge of digital advertising for a number of years, a harbinger of technology adoption and industry growth trends across the rest of Europe and the world. This has benefits and challenges. Robust adoption rates and forward-thinking customers means greater revenue opportunities, but…

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Things Publishers Need to Hear

The end of the year brings with it a ton of online advertising industry events. I looked forward to this year's crop with the goal of finding something that  ad operations professionals from publishers could use to bring value to their companies. It seems to me that the majority of…

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