Emodo SSP Survey Says Marketers Crave Innovation
The status quo for SSP protocol is no longer working. According to a new survey from Emodo, marketers crave more innovation and keener targeting and measurement skills from SSPs.
Read MoreThe status quo for SSP protocol is no longer working. According to a new survey from Emodo, marketers crave more innovation and keener targeting and measurement skills from SSPs.
Read MoreCEO by day, mommy and singer by day and night, Lashawda Goffin takes pride in being inclusive, not exclusive, with a people-first mentality. Goffin grew up singing in a church choir with notable gospel musician Hezakaih Walker, which was an experience that would build many skills — like confidence, concentration, and…
Read MoreThe bill includes regulations that will continue to trigger an already erupting volcano. The lava represents all the publishers and advertisers who constantly scramble to keep up with these rules and regulations.
Read MoreSPO in mobile has an additional level of complexity compared to web, because ads on mobile devices are facilitated mostly through software development kits (SDKs) – and understanding the type of SDK connection can have meaningful implications to that path optimization.
Read MoreIf you're running programmatic advertising, and almost everyone is, you have an ads.txt file in place on your website and it is likely something you update at least from time to time. But do you really understand the mechanics behind the file and what you as a publisher should be…
Read More"It's hard to reach niche audiences at scale," says Lashawnda Goffin, CEO at Colossus SSP. "And that could be because of their lack of resources or know-how when it comes to the programmatic space." Colossus SSP is a minority-owned ad tech company focused on building an inclusive marketplace and empowering…
Read MoreWhile there are multiple reasons for the growing inefficiencies in the ad buying process, one of the fundamental reasons can be traced to the widespread adoption of header bidding. When publishers first began using header bidding strategies in the mid-2010s, it immediately led to rapid growth in the number and…
Read MoreAs we move closer to the end of Q4, pubs are experiencing a rebound of sorts but it hasn't halted their concerns about payments. Pubs are looking for assurances (and insurance) from their SSP partners that they won’t be left holding the bag when a default happens along the chain…
Read MoreIn the advertising industry, we are always looking for ways to be more efficient. This is especially true for media owners who are hoping to monetize their desirable content and audiences with the least amount of steps in between. Enter Demand Path Optimization which can clean up the media selling…
Read More"When we think about who is vulnerable in #adtech, I'd turn the question on its head and say, 'Who's not?'" I've been impressed by Richard Kramer, Founder of Arete Research, since I saw him spar with tech-opinion-maker-at-large Scott Galloway and suggest big tech like Google and Facebook were never going…
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