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outsourcing

Ivan-Ivanov-COO-PubGalaxy

Balancing Ad Ops in Unstable Times

Current conditions are presenting publishers with a unique conundrum. There are huge traffic spikes offering an opportunity to super-size digital media monetization. But to harness it, they must first tackle the COVID-19 disruption to advertising budgets and their internal resources. We spoke with Ivan Ivanov, COO, PubGalaxy, about what publishers…

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Your Outsourcing Partner Could Be Key to Managing Business Continuity: Q&A With MediaMint’s Jason Riback

In the midst of a pandemic, it’s not like ad operations can just come to a complete halt—even if ad spend continues its downward spiral. Publishers still have to be prepared for the future, because one day—somewhere in the not-so-far-away future—business will once again ramp up. We spoke with MediaMint’s…

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AdMonsters PubForum Miami: The Live Blog

In front of us, the PubForum main room dais. To our right, a palm-tree-lined waterway where someone else’s yachts are docked just beyond arm’s reach. Must be AdMonsters Publisher Forum in Miami, at the luxurious Eden Roc resort! If you’re here with us, hopefully you brought your most outrageously casual…

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3 Pillars of Success: People

We introduced the 3 Pillars of Success (People, Process and Technology) several weeks ago, to ultimately discuss each one in detail, and in my opinion, the People Pillar is the most important pillar.  With fantastic people in your organization, you can overcome just about anything.  Whether it is a lack of…

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