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mobile redirects

Maybe Tomorrow: Ad Quality Really Bad in 2019, but Gushing Hope For a Brighter 2020

It’s a well-known fact that publishers lose over $1 billion per year from just malvertising alone. That number doesn’t even account for the total sum of dollars lost to other ad quality issues like redirects, non-compliant ads, data leaks and the like. In 2019, ad quality issues were awfully problematic…

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Spread of Bad Ads Pretty Terrible, Confiant Reports

In its eye-opening new report on ad quality , Confiant finds that 1 out of every 200 ad impressions from the open exchanges is malvertising. If 1 trillion ads are being served through the open marketplace monthly, Confiant estimates that 5 billion are malicious. Make sure you have smelling salts…

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Can Sandboxing Defeat Redirects?

(Editor's Note: Hear more about sandboxing iframes and ad quality at this special attendee session during the PubForum Huntington Beach, March 4-7, 2018.) Recently, premium publishers have reported an uptick in malicious ads on their sites—particularly pesky mobile redirects, the never-ending scourge. While pubs’ first response tends to involve tracking…

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Through a Scanner Frequently: When Malvertisers Evade the Scanners

Earlier in 2017, savvy publishers and platforms started noticing a gnarly new breed of mobile redirects, one that’s particularly evasive to common-practice malware prevention methods. It’s a new page in the standard playbook malvertisers long ago developed to skirt around the watchdogs in the ad ecosystem, one that allows them…

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