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PubForum Spotlight: Identity Marketing—What’s Exactly in it for Pubs?

So, publisher—you keep hearing that the demise of the third-party tracking cookie is going to work out in your favor… But how exactly? It’s not like marketers were in love with the third-party cookie either—marketers have long wanted a better solution, and that’s people-based marketing, OpenX and LiveIntent explained during…

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Minority Report Podcast: CBSi’s Dennis Colon On Being a #GirlDad

This episode of Minority Report Podcast features three fathers of girls—Dennis Colon, SVP Ad Ops & Strategy at CBSi, speaking with hosts Erik Requidan, Founder & CEO Tradecraft Advisory and  Kerel Cooper, SVP Global Marketing, LiveIntent—speaking about what it means to be a #GirlDad in honor of basketball legend Kobe…

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Minority Report Podcast x AdMonsters: LiveIntent’s Kerel Cooper on the Importance of Diversity

We caught up with Kerel Cooper, Senior Vice President of Product Marketing at people-based martech company, LiveIntent and one half of the Minority Report Podcast, which highlights people of color, women & LGBTQ community within media, ad tech, advertising and marketing, to discuss the importance of diversity in leadership across…

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