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IAB

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4 Lessons For Digital Success From #IABALM

Digital media can be a struggle for all players involved. The duopoly, plus the growing As—Apple and Amazon—continue to gobble up digital ad spend. Mergers, acquisitions and layoffs become the strategy du jour. Legacy brands face challenges too, as digital natives opt for digitally savvy upstarts that know exactly how…

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What is the IAB Consent Framework?

GDPR compliance means companies must obtain consent when collecting personal data from their website visitors. Sounds like a big headache, right? But wait, it's easier than you think. The IAB GDPR Transparency and Consent Framework is the Interactive Advertising Bureau’s solution to help publishers tell visitors what data is being…

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Weekly News Roundup: Google Delivers Insights to Pubs, Rupert Murdoch’s Duopoly-Fighting Precedent, More

Google Delivers Insights Engine to Pubs Google announced it’s releasing a suite of tools to give its DoubleClick publisher clients audience and performance insights. It’s called the Insights Engine Project, and it’s angled to give publishers a view of performance similar to what the company gives advertisers when they target…

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