"When we think about who is vulnerable in #adtech, I'd turn the question on its head and say, 'Who's not?'" I've been impressed by Richard Kramer, Founder of Arete Research, since I saw him spar with tech-opinion-maker-at-large Scott Galloway and suggest big tech like Google and Facebook were never going…
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It’s a well-known fact that publishers lose over $1 billion per year from just malvertising alone. That number doesn’t even account for the total sum of dollars lost to other ad quality issues like redirects, non-compliant ads, data leaks and the like. In 2019, ad quality issues were awfully problematic…
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It's the perfect moment for outside-the-box thinking in the open programmatic marketplace as the third-party cookie continues to crumble in the face of privacy initiatives (and regulations) and walled gardens increasingly reap the lion’s share of online ad revenue. It’s curious how legacy demand- and sell-side platforms will adjust to…
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As the main feeder exchanges settles at three—GAM, Amazon's Transparent Ad Marketplace (TAM), and Prebid—there’s a great deal more murkiness in the middle; even more cross-pollination as SSPs pine for advertiser spend and DSPs tighten their bonds with premium publishers. The question of “how many intermediaries are actually necessary?” is…
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Times are changing as publishers cull demand partners in the hunt for unique demand. Increased supply path optimization (SPO) on both the buy and sell sides means that SSPs must better cater to premium publishers to ensure they’re part of the preferred supply chains. To become better strategic partners with…
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Delivering relevant and contextual content and truly targeted advertising is a big challenge. Often it's a problem of not using the right tools in the right way. Andrew Beehler, Sr. Manager Programmatic & Yield Operations at Digital Trends shares how to integrate the usefulness of a CDP with the best…
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We've been hearing at Publisher Forums for a while now that pubs are shedding demand partners rather than on-boarding them. Now we've got the data to back it up—and the drop is dramatic. Oh, and guess who else is doing a bit of culling? Advertisers are shaking loose DMPs fast.
Read MoreThis week, we caught up with Erich Wasserman, who co-founded MediaMath and led its sales and account teams as they built the first agency trading desks and incubated the DSP (demand-side platform) market. We asked him a few questions about automated media markets, especially how they've shaped the field for…
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<!--We sat down with Turn CEO & President Bill Demas and,Managing Director EU, Pierre Naggar to discuss their move into the European RTB Market and how they see the market transforming how display is bought and the new role of the salesman. Read the fascinating interview below. Tell us about…
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DataXu, provider of the industry’s no1 ranked DSP today (10 Jan 2012) announced that it had acquired Europe’s leading DSP platform Mexad.Read our Q&A on the thought process behind the decision and more with DataXu’s Vice President of Marketing Jule Ginches below.Rumor has it, DataXu's technology was originally developed for…
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