Everything about:

contextual targeting

Consumers Will Watch Your Video Ads; With Caveats

Consumers encounter a digital ecosystem oversaturated with content and choices. This places advertisers and publishers on a perpetual quest to create an ideal and strategic viewer experience. And with the surge of online video consumption, the environment has become especially dynamic.  As consumers spend more time online, their exposure to…

Read More

Neuroprogrammatic Is the Future of Contextual Advertising

Contextual advertising has yet to reach its peak potential. Cutting-edge advertisers are not merely matching ads to content based on topics. They contextually target ads based on emotion and a granular understanding of the moods of the audiences they want to reach. The technology bringing about this reinvention of contextual…

Read More

Where Will Ad Tech Be 5 Years From Now?

At an AdMonsters PubForum in 2022, we asked about 10 groups of ad ops and rev ops professionals to put their best predictive analytical skills to work to identify which trends ad tech can look forward to five years from now. Here's what four of the groups came up with.

Read More

Publishers Prove Resilient Through Industry Changes

Each PubForum, an exclusive publisher-only Think Tank comes together to discuss the most pressing issues in ad tech. In Nashville, the common consensus was that thriving through this tough period was dependent upon how you choose to reach your audience. Per the advice that has been touted through many industry…

Read More

Content Is King Once Again, So, You Better Get It Right

Content is king once again. Just ask any buyer or seller where they've placed their bets for post-cookie targeting and contextual is top of mind. We chatted with Kevin Bobowski, Chief Marketing Officer, Siteimprove, about ways in which both marketers and publishers can optimize their content for accessibility, improved user experience,…

Read More