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Ad Server

The Publisher’s Guide to Surviving December

December is upon us and everyone is scrambling to either hit or exceed revenue goals for the year. Unfortunately for many publishers, one thing is working against you: declines in traffic. It seems people still prefer to be with their families during the holidays instead of visiting your site –…

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Powering Up Performance With DFP Optimization

Yesterday at the AdMonsters Publisher Forum in Palm Springs, Google gave us a peek into DoubleClick for Publishers (DFP) Optimization, new technology to "supercharge" the value of both premium and non-premium inventory. We caught up with Alex Vogenthaler, Senior Product Manager, to see how DFP's new solution differentiates itself and…

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Time for a New Ad Server

Catch the AdMonsters Professional Services (APS) team at AdMonsters' flagship event, the Publisher Forum in Palm Springs on March 4-7. Book some time with APS to discuss your latest projects and how APS may be able to help. See you in Palm Springs! So the time has come, where you think…

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De-fragmenting RTB and the Challenges Facing Ad Servers in 2012: Q&A With OPS Markets Speaker Sean Harvey, Business Product Manager, Google DoubleClick

At OPS Markets London on Thursday, Feb. 9, Sean Harvey, Business Product Manager for Google DoubleClick, will speak toward the "Audience Opportunity," or how the sell-side can get a leg up in the bustling data trade. In this exclusive Q&A with AdMonsters, he tackles ad servers' biggest challenges at the moment,…

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Three Pillars of Success: Technology

  We’ve talked about the Three Pillars of Success (People, Process and Technology) at a high-level, and discussed the details of People and Process, and now need to address everyone’s favorite, Technology. Right now, there is a lot of very interesting technology available and what’s out there today has some…

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Turning On Salesforce.com for Media

 How many of you work for a company that utilizes Salesforce.com? Its adoption is really quite large in sales and marketing departments. The functionality is quite robust for managing sales, marketing, trafficking and ad performance reporting. Unfortunately most companies have initially configured Salesforce for only its most basic capabilities. Then people…

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Three Pillars of Success: Process

 Several months ago, the AdMonsters Professional Services team started a series on the Three Pillars of Success and outlined how People, Process and Technology must all be present to support and drive your organization forward. While I believe the People pillar is the most important, the Process element should not…

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OpenX presents “The Power of Revenue Serving” at AdMonsters OPS

On Thurs, Sept. 30th at 3 pm, OpenX Chief Technology Officer John Linden will address the AdMonsters OPS conference in a session entitled, The Power of Revenue Serving.  Learn more here.He’ll highlight the big challenges publishers face today: revenue pressures, sales channel control problems, revenue optimization complexity, growing buyer leverage…and…

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5 Questions for Rob Deichert, Jr., The Weather Channel

Rob Deichert Jr., Senior Vice President of Ad Operations at The Weather Channel, will be presenting a Focus Session: Publisher Success Across Multiple Platforms: The Operations Opportunity at OPS in NY on September 30, 2010. In advance of the event we asked him a few questions about multiple delivery platforms…

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