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ad ops

Sales and Ad Ops Best Practices for Collaboration

What’s the best way for publishers to attract advertisers to their properties? Enable their sales teams to tell compelling stories about their audiences and why they would be receptive to the potential advertiser’s products and services. But storytelling requires data. The trick is to foster better collaboration between Ad Ops…

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Newsletter Advertising: How to Succeed and Common Hurdles to Clear

Successful publishers understand email’s value in reaching their users, expanding web and app audiences, and leveraging first-party data.  However, more recently many publishers are understandably frustrated by the additional tech, cost, complexity, and having to work through the technical nuances of our industry. Leif Kramer, Product Director, OAO shares some…

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The Ad Ops Guide to Outsourcing

It never fails. At nearly every PubForum event, either IRL or virtual, the topic of outsourcing is something the AdMonsters Community wants to talk about. But unfortunately,  there never seems to be enough time to cover all of the intricacies that go along with determining whether outsourcing is right for…

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Ops Turns 10

The day before Ops 10 years ago, AdMonsters Founder, Bowen Dwelle, had an epiphany: Ops is Sexy. We had never discussed this kind of messaging before, says Rob Beeler, Chairman, AdMonsters. All I knew is that I was going to find myself in front of a few hundred people (Ops…

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To Automate or Not to Automate (Everything)

"Operations should always be looking to automate and no one wants to be stuck doing “manual” work," shares AdMonsters Chairman Rob Beeler. "However, we as an industry, have not reached a point where we can leave it all to the machines."

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8 Fun Things You Didn’t Know About Ad Ops

People in ad ops have a clever way of making sense of their jobs through a pop cultural lens. Here are eight things you probably didn't know about ad ops told through gifs at Pub Forum Miami. These often hilarious (and sometimes scary) ideas were brainstormed in a lab at…

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AdMonsters PubForum Miami: The Live Blog

In front of us, the PubForum main room dais. To our right, a palm-tree-lined waterway where someone else’s yachts are docked just beyond arm’s reach. Must be AdMonsters Publisher Forum in Miami, at the luxurious Eden Roc resort! If you’re here with us, hopefully you brought your most outrageously casual…

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This Week In Ad Ops: Social Data, Mobile Tracking and More

Getting Ready for SonomaThere's tons going on over here at AdMonsters, including a major update -- we've filled all our seats for our Sonoma Publisher Forum. We're truly excited to have industry leaders from some great companies including the Washington Post Company, NBC Universal, BuzzFeed, and more, joining us in…

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