AdMonsters June 24, 2021 Crumbling Cookies and a Rotten Apple: A Sophie’s Choice for Pubs By now, you know that the Chrome third-party cookiepocalypse is staved off for at least another year. The reasons are many …. CafeMedia’s Paul Bannister outlines how difficult it’s been to get the user-tracking alternatives…
Read MoreAdMonsters June 17, 2021 Best Practices for Monetizing Native Ads in Your Email Publishers are already using what they know about their audiences to fuel their editorial, but those very same insights can be used to power advertising and revenue as well. Leveraging your first-party audience data, you can…
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Publishers are already using what they know about their audiences to fuel their editorial, but those very same insights can be used to power advertising and revenue as well. Leveraging your first-party audience data, you can build a scalable direct-sold program around premium ad packages that resonate with your audience…
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How will publishers make money in a cookieless world? Should publishers be worried about UID and FloC? What is VRM and will it bring home revenue? In a recent AdMonsters webinar with Admiral, publishers discussed the use of VRM (visitor relationship management) and ways publishers can prepare for UID (universal…
Read MoreAdMonsters June 3, 2021 Many Brands, One Platform: How Penske Media Corp Drives Revenue & Scale with a Centralized Ad Stack What’s the secret to keeping the impressions flowing smoothly (without driving everyone insane)? A centralized revenue technology stack that encompasses everything from yield optimization, to forecasting, to site performance…
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It never fails. At nearly every PubForum event, either IRL or virtual, the topic of outsourcing is something the AdMonsters Community wants to talk about. But unfortunately, there never seems to be enough time to cover all of the intricacies that go along with determining whether outsourcing is right for…
Read MoreAdMonsters May 20, 2021 Launch and Hone your Regwall Strategy Now...Full Stop One thing is certain, Relationships = Revenue. From registration walls to unlocking adblock users, to diversifying revenue with subscriptions, there are clear-cut steps that publishers can take now to collect first-party data and build relationships in preparation…
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One thing is certain, Relationships = Revenue. From registration walls to unlocking adblock users, to diversifying revenue with subscriptions, there are clear-cut steps that publishers can take now to collect first-party data and build relationships in preparation for the future. We spoke with Dan Rua, CEO of Admiral: The Visitor…
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3:00 PM ET With all the uncertainty about the cookieless future, as a publisher, there’s really only one way to future-proof your business: grow relationships with your visitors. There is no single “silver bullet” technology — whether it's Universal IDs, FLoCs or subscriptions — that will save publisher revenue and…
Read MoreAdMonsters May 13, 2021 Native in Email: Blueprinting the Future for Publishers LiveIntent recently launched Native Ad Blueprints, a solution for publishers to create scalable premium ad experiences in email newsletters, streamline their native ad operations, and better target, optimize and measure their native campaigns. We spoke with Nick…
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