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May 13, 2021 |
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Native in Email: Blueprinting the Future for Publishers |
| LiveIntent recently launched Native Ad Blueprints, a solution for publishers to create scalable premium ad experiences in email newsletters, streamline their native ad operations, and better target, optimize and measure their native campaigns. We spoke with Nick Dujnic, VP, Marketing, LiveIntent to learn more about this new product, as well as why publisher preparation for the coming cookiepocalypse should include programmatic advertising in email to help future-proof their revenue strategy. Read more. |
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Developing Publisher First-Party Authentication Strategies for Building Consumer Trust |
| Jason White, SVP and Head of Publishers, LiveRamp, and Chris Pirrone, General Manager, USA TODAY, Sports Media Group, take AdMonsters Senior Editor, Lynne d Johnson, on a deep dive discussion into the world of publisher first-party authentication strategies. "If cookies were the currency before, the gold is that relationship with that consumer and building that relationship," says White. Read more. |
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| Top Stories |
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In this recent episode of Minority Report Podcast, Tameka Kee, Head of Content, AdMonsters, speaks with hosts Kerel Cooper, Chief Marketing Officer, LiveIntent, and Erik Requidan, Founder & CEO, Tradecraft Advisory about her career journey, which includes Mediapost, Digiday, eMarketer, Rubicon Project, and launching her own business, The In.Fux Lab. They also discussed the great community that is AdMonsters, content strategy, dealing with discrimination, and a lot more. Read more. |
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Michael Ogunjobi, Customer Success Lead, Permutive, talks to us about how publishers can fully maximize the value of their first-party data and demonstrate that value to advertisers, why Publisher Cohorts are becoming increasingly important and how the idea of right message, right person, right time needs to evolve. Read more. |
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The shift to OTT and CTV creates an opportunity for publishers to engage a growing audience and deliver personalized experiences – and that includes privacy controls. AdMonsters Head of Content, Tameka Kee, spoke with Alex Cash, Consent and Preference Management Lead, OneTrust, about what transparency really means, standardizing privacy management in CTV/OTT, and how the buy-side can help with managing consumer privacy and transparency. Read more. |
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