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June 3, 2021 |
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Many Brands, One Platform: How Penske Media Corp Drives Revenue & Scale with a Centralized Ad Stack |
| What’s the secret to keeping the impressions flowing smoothly (without driving everyone insane)? A centralized revenue technology stack that encompasses everything from yield optimization, to forecasting, to site performance analytics, and of course, investing in first-party data. But it wasn’t seamless, as you’ll learn from Jenny Connelly, Penske Media Corp’s SVP of Product and Technology, in her PubForum Keynote in Vail, CO, Aug. 23, 2021. Register now! |
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Identity Is a Team Sport: How Publishers & Marketers Can Move Beyond the Cookie Together |
| How are marketers and publishers preparing for a post-cookie world? Lotame commissioned a survey of over 1,000 marketers and publishers across the globe to find out. In this webinar, Alexandra Theriault, Lotame’s Chief Customer Officer, will present key survey findings from “Beyond the Cookie: The Future of Advertising for Marketers & Publishers” to set a baseline for this live case study discussion. Register now! |
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The Ad Ops Guide to Outsourcing |
| It never fails. At nearly every PubForum event, either IRL or virtual, the topic of outsourcing is something the AdMonsters Community wants to talk about. But unfortunately, there never seems to be enough time to cover all of the intricacies that go along with determining whether outsourcing is right for your business, how to choose the right partner, or how to manage the relationship once you’ve decided it’s a go. Thankfully, we have a few members in the AdMonsters Community who have been implementing outsourcing practices successfully at their media companies and who want to share their experiences and best practices in a guide. Read more. |
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| Top Stories |
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LiveIntent recently launched Native Ad Blueprints, a solution for publishers to create scalable premium ad experiences in email newsletters, streamline their native ad operations, and better target, optimize and measure their native campaigns. We spoke with Nick Dujnic, VP, Marketing, LiveIntent to learn more about this new product, as well as why publisher preparation for the coming cookiepocalypse should include programmatic advertising in email to help future-proof their revenue strategy. Read more. |
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How do publishers centralize vendor management? What are their biggest challenges in developing a revenue strategy across multiple brands and sites? These, along with how publishers are preparing for a post-cookie world, were discussed during a recent Think Tank hosted with The Media Trust. Read more. |
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Over the course of 2020, revenue and ad ops leads increasingly found themselves collaborating with new contacts within brands and agencies. They also had to come up with hacks and lean on solution providers to help create engaging ad experiences that enticed users (and drove performance). And as we continue to emerge from the post-pandemic haze (and ride out the cookiepocalypse) there are a few changes publishers expect to continue. Read more. |
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