June 24, 2021
 
Crumbling Cookies and a Rotten Apple: A Sophie’s Choice for Pubs
By now, you know that the Chrome third-party cookiepocalypse is staved off for at least another year. The reasons are many …. CafeMedia’s Paul Bannister outlines how difficult it’s been to get the user-tracking alternatives off the ground. Meanwhile, Mike Juang at Ad Age posits that buy-side pressure spurred the delay. But Google’s shift away from deprecating the 3P cookie is coming in the midst of regulatory battles around whether the company has undue influence over content monetization and distribution on multiple continents. Read more.
Bridging the Privacy Compliance Gap
Between mounting privacy regs and enforcement measures taken by big tech, publishers are in need of simple solutions that ensure consent compliance. And even when publishers get it right, they may find themselves liable for a non-compliant partner's behavior. Publishers also need insight into their partners' regulatory compliance practices, especially when it comes to creative. What they need is a bridge. This is why Confiant has launched Privacy Compliance as a CMP complement, providing end-to-end privacy compliance coverage in real-time. Read more.
50% Off OPs Lowest Rate Ends Friday Only $395!
Real value in a conference comes from the highest quality content–the more you learn, the more you earn. With our first chance in more than a year to get together again, we need the critical learnings, connections and collaborations that can only happen in person now, more than ever, and because it's so important, we're offering the lowest prices in Ops Conference history to help you get there. Don't miss this opportunity to register for the lowest rates, starting at only $395 per ticket. Rates increase after tomorrow, June 25!   Register now!
Top Stories
Publishers are already using what they know about their audiences to fuel their editorial, but those very same insights can be used to power advertising and revenue as well. Leveraging your first-party audience data, you can build a scalable direct-sold program around premium ad packages that resonate with your audience while driving deeper engagement for buyers by combining two powerful tactics: Native advertising and email newsletters. Read more.
How do publishers centralize vendor management? What are their biggest challenges in developing a revenue strategy across multiple brands and sites? These, along with how publishers are preparing for a post-cookie world, were discussed during a recent Think Tank hosted with The Media Trust. Read more.
We spoke with Michael Ogunjobi, Customer Success Lead, Permutive, about how publishers can fully maximize the value of their first-party data and demonstrate that value to advertisers, why Publisher Cohorts are becoming increasingly important and how the idea of right message, right person, right time needs to evolve. Read more.
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