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May 20, 2021 |
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Launch and Hone your Regwall Strategy Now...Full Stop |
| One thing is certain, Relationships = Revenue. From registration walls to unlocking adblock users, to diversifying revenue with subscriptions, there are clear-cut steps that publishers can take now to collect first-party data and build relationships in preparation for the future. We spoke with Dan Rua, CEO of Admiral: The Visitor Relationship Management Company in preparation for a roundtable discussion with top publishers where we'll take a deep dive into these topics on May 25, 2021, @ 3 PM ET. Read more. |
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Privacy Sandbox & Universal IDs: Like Oil & Water? |
| While the technology behind Google's Privacy Sandbox proposals is complex and constantly evolving, the premise (as we know it today) is simple: move targeting from a third-party cookie to a group (or cohort) of browsers. For much of 2020 these cohort-based approaches appeared to be the future of advertising in Google’s platforms, but in 2021 is that still the case? Read more. |
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Think There’s Not a High Volume of CTV Being Sold Programmatically? Think Again … |
| With impression data pulled directly from Google Ad Manager over the course of 2020 — including transaction trends, global viewership insights, and even details about live streaming performance — Google Ad Manager's Session on Advanced TV at our recent PubForum Virtual didn’t disappoint. It also covered some best practices for ad ops pros that are deep in the weeds managing their Google Ad Manager specs directly. Read more. |
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Tegna is on the path to providing that transparency and choice with their OTT audience. During our April 15, 2021 webinar, OTT & CTV Privacy Controls: Activating Choice & Transparency in Apps, Chris Fehrmann, Tegna VP of Digital Products, and Alex Cash, OneTrust Consent and Preference Management Lead, explained to publishers how they can deliver personalization, and build trust within their streaming apps. Watch the video recap. Read more. |
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LiveIntent recently launched Native Ad Blueprints, a solution for publishers to create scalable premium ad experiences in email newsletters, streamline their native ad operations, and better target, optimize and measure their native campaigns. We spoke with Nick Dujnic, VP, Marketing, LiveIntent to learn more about this new product, as well as why publisher preparation for the coming cookiepocalypse should include programmatic advertising in email to help future-proof their revenue strategy. Read more. |
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Is contextual scalable? How can publishers prove performance? Does contextual need to be standardized? In this video from Publisher Forum Virtual 2021, Scott Messer, Senior Vice President, Media, Leaf Group speaks with Emily Healy, Director, Digital Standards, Publicis Media about all of these topics and more. Read more. |
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