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June 17, 2021 |
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Best Practices for Monetizing Native Ads in Your Email |
| Publishers are already using what they know about their audiences to fuel their editorial, but those very same insights can be used to power advertising and revenue as well. Leveraging your first-party audience data, you can build a scalable direct-sold program around premium ad packages that resonate with your audience while driving deeper engagement for buyers by combining two powerful tactics: Native advertising and email newsletters. Read more. |
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Publishers Navigate the Weight of Heavy Ad Intervention (HAI) |
| Conversations about the impact of heavy ads on load times and the end-user experience are nothing new to the digital publishing industry. Still, many in the business were caught off guard in Fall 2020 when Google Chrome launched Heavy Ad Intervention (HAI) to identify and block ads from the Chrome (versions 85+) browsers that they deemed “heavy." For any ad that is using too much processing power, Chrome will replace it with a message that alerts the user to an issue with the ad. Read more. |
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Share Their Story — Nominate a Top Woman in Media |
| Who defines a Top Woman in Media? They do it themselves – and they deserve to be in the spotlight! They are Change-makers, Tech Trailblazers, Entrepreneurs, DEI Champions, Magnanimous Mentors, or perhaps even Up and Comers. They've succeeded in the face of unprecedented challenges and it’s their time to inspire others. Nominate a deserving leader now for the 2021 Top Women in Media Awards and let us tell their story. View the nomination categories and submit your nomination now during our Early Entry period through July 16 and save! |
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How will publishers make money in a cookieless world? Should publishers be worried about UID and FloC? What is VRM and will it bring home revenue? In a recent AdMonsters webinar with Admiral, publishers discussed the use of VRM (visitor relationship management) and ways publishers can prepare for UID (universal IDs) and FLoC (Federated Learning of Cohorts) now rather than waiting for the last cookie to be sold. Read more. |
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What makes an ad product strategy successful? When was the last time your suite was updated? In a recent AdMonsters Think Tank hosted by Celtra, publishers shared how they define success, upgrades made through the years, and what works best. Countless creative options sound great on paper, but when an advertiser is faced with 15, 20, even 30 ad options, choosing what’s best can be overwhelming. Read more. |
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It never fails. At nearly every PubForum event, either IRL or virtual, the topic of outsourcing is something the AdMonsters Community wants to talk about. But unfortunately, there never seems to be enough time to cover all of the intricacies that go along with determining whether outsourcing is right for your business, how to choose the right partner, or how to manage the relationship once you’ve decided it’s a go. Thankfully, we have a few members in the AdMonsters Community who have been implementing outsourcing practices successfully at their media companies and who want to share their experiences and best practices in a guide. Read more. |
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