For reasons that completely baffle Søren H. Dinesen, co-founder and CEO of Digiseg, the digital advertising industry congratulates itself for taking steps to eliminate third-party tracking cookies from the ecosystem, while replacing them with something equally bad from a consumer privacy perspective: various private signals that allow for one-to-one targeting.
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With purchase cycles spanning weeks and customers encountering hundreds of auto ads, it can be difficult to differentiate yourself from the competition. Add the slow demise of 3rd-party cookies, and it’s never been harder to get your ad in front of your target customer. CTV is helping fill the void.
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Jounce Media released its March 2024 RTB Supply Path Benchmarking Report. In AdMonsters' opinion, the data shows some troubling trends for mid-market publishers, many of whom are already facing revenue loss due to the loss of cookie signals and search referral traffic from Google SGE.
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With no one-size-fits-all solution, marketers need a strategic approach. Despite all the doom-and-gloom news out there, cookieless marketing will be better, and there are practical strategies advertisers can implement now to prepare for third-party cookie deprecation.
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Last Wednesday, The House passed a bill demanding that ByteDance sell TikTok to another owner or the government will pull the plug for its 170 million users based in the U.S. According to The Wall Street Journal, the bill blindsided TikTok executives.
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With the decline of third-party cookies, data collaboration platforms might be the industry’s answer to improving data’s value. In this Q&A, Alexandra Theriault, Chief Growth Officer, Spherical at Lotame, shares how organizations can leverage data collaboration to access, analyze, and activate data. The tech company recently expanded the offerings for its…
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Everyone in the publishing industry is interested in watching The New York Times v. OpenAI. The New York Times filed a suit against the AI pioneer, claiming that ChatGPT was trained on its content, violating its copyrighted materials. OpenAI said there’s more to the story than meets the eye and…
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There is one part of the news organization that finds generative AI extremely useful, and in some instances, transformative: the AdOps team. AdMonsters has begun interviewing AdOps folks across several organizations to see if and how they’re using it. If you’re in AdOps and are using it, we’d love to hear…
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Many publishers have taken the wait-and-see approach since Google announced third-party cookie deprecation on Chrome. Fortunately, publishers haven't been content to sit on the sidelines. They have been actively exploring ways to use their first-party data to create audience segments for targeting, measurement, and attribution. But are they using the…
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Cybernews took a deep dive into the privacy practices of 10 big-name dating apps, aided by Apple spilling the tea on their App Store privacy requirements. And, guess what? Turns out Grindr and Bumble top the list as the most voracious for user data like they're dining at an all-you-can-eat…
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