Last year the trend was set for publishers playing a key role in ecommerce. Now, with homebound consumers shopping more online than ever, publishers are playing a critical role as we see a mass consumer shift to online shopping, with an accompanying reliance on trustworthy product reviews like Holiday Gift…
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As we move closer to the end of Q4, pubs are experiencing a rebound of sorts but it hasn't halted their concerns about payments. Pubs are looking for assurances (and insurance) from their SSP partners that they won’t be left holding the bag when a default happens along the chain…
Read MoreAdMonsters September 10, 2020 How Publishers Can Get Paid Faster Media billing is like an Olympic relay race, the more adept you get at passing and receiving data the better chance you have of getting paid faster. Unfortunately, it’s a lot easier said, then done. Creative Operations and Digital…
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September 08, 2020 Publisher Revenue Dips 2.3% A Viable Model for Local News? Pubs' Revenue Dips 2.3% It’s been hard out here for digital publishers in 2020. According to the latest Digital Publishers Revenue Index (DPRI), publishers’ revenue declined 2.3% YOY compared with Q1 2019. Overall, digital revenue fell by…
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In this milestone 5oth episode of Minority Report Podcast, live from AdMonsters Publisher Forum Virtual, hosts and ad ops/ad tech vets, Kerel Cooper and Erik A. Requidan chat with Reggie Hudson, Director of Digital Operations at Northstar Travel Group, Alicia Ray founder of The AdTech Collective, and Brenda Salce-Garcia, SVP, Global Customer Success at Operative & Co-Founder of Tech Bae.…
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Powered by: April 21, 2020 The Less Grim Side of Pandemic Ad Spend Google Does Struggling News Partners a Solid It’s Raining Super-Engaged Users Hard Out Here for a Duopoly Can CTV be Trusted? Always Look on the Less Grim Side of Pandemic Ad Spend Source: IAB Coronavirus Ad…
Read MoreAdMonsters March 13, 2020 How Publishers Can Boost Direct-Sold Revenue With Ad-Juster's Competitive Benchmark Tool, FlowIQ After years of playing guessing games about the competitive strengths and weaknesses of their direct-sold advertising, publishers now have a way to compare their individual performance against others in the industry with Ad-Juster's…
Read MoreAdMonsters March 5, 2020 How Will an Entire Industry Unlearn Ad Tech 1.0? "Ad Tech 2.0 won’t offer marketers nearly as much access to deterministic, user-level, and cross-site/cross-app data as they’ve grown accustomed to. In many cases, user-level data will dry up completely," says Myles Younger, Senior Director of…
Read MoreAdMonsters November 27, 2019 What Are the Use Cases for Log-Level Data? Once considered the “data exhaust” of the industry, log-level data (LLD) has been positioned more recently as a remedy for many of programmatic’s woes. LLD contains many valuable, impression-level details. But that’s not all. There are a…
Read MoreAdMonsters November 8, 2019 AdMonsters Playbook: Life Beyond Cookies Much of the contemporary Internet—and certainly digital advertising—has been built upon tools for data transference. While the cookie has been key in the development of digital advertising and programmatic transactions in particular, the architecture is not going to collapse without…
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