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November 27, 2019 |
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What Are the Use Cases for Log-Level Data? |
| Once considered the “data exhaust” of the industry, log-level data (LLD) has been positioned more recently as a remedy for many of programmatic’s woes. LLD contains many valuable, impression-level details. But that’s not all. There are a number of powerful use cases for LLD that can create value for all parts of the programmatic supply chain—not just buyers. Here's how LLD can be used to bring greater transparency, efficacy, and fairness to programmatic advertising. Read more. |
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PubForum Scottsdale: Startup Showdown |
| Typically during the November Publisher Forum, we ask attendees to come up with an ad tech startup that would solve a particular issue that's driving them nuts. You can bet this is an interesting portal into ad ops' biggest—while some fake companies address novel up-and-coming challenges, others elicit an appalled "Wait, that hasn't been fixed? After all this time?!?" Read more. |
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Minority Report Podcast x AdMonsters: News Corp's Stephanie Layser |
| The Minority Report highlights people of color, women & LGBTQ community within media, ad tech, advertising and marketing. This episode features Stephanie Layser, Vice President, Advertising Technology & Operations, News Corp. Layser shares her story of how she got into digital advertising, why building relationships is so important, how to manage work/life balance, and the importance of being self-aware. Read more. |
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| Top Stories |
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Much of the contemporary Internet—and certainly digital advertising—has been built upon tools for data transference. While the cookie has been key in the development of digital advertising and programmatic transactions in particular, the architecture is not going to collapse without it. Understanding why the third-party cookie has gone out of favor—or really, outlived its usefulness—illuminates what will replace it. Read more. |
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It's easy to get caught up in the day-to-day of ad ops, but having the right revenue data will help you to take a step back and plan for the right moments. When rev goes up in Q4 there's always the inclination to think things will continue to rise, but that's not really the case is it? Then when revenue dips, everyone panics forgetting to factor in seasonality. Knowing these seasonality trends can help you better prepare your organization and strategically plan ahead. Read more. |
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When two digital media vets like AdMonsters Chairman Rob Beeler and Craig Leshen, President of OAO, sit down to catch up, it’s not hard to find them comparing the early days to today and even the future. OAO works with many, many publishers and so we always value Craig’s perspective on the state of things. Here’s what he and Beeler discussed. Read more. |
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