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March 13, 2020 |
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What Can Blockchain Really Do for Advertising in 2020? |
| Back in 2018, there was a lot of hype about blockchain saving advertising and Senior Editor Lynne d Johnson was riding the wave—high. Now that the hype is over, there are actually quite a few projects proving every day that blockchain and related technologies like cryptography and permissioned ledgers can actually bring more efficiency and transparency to the advertising ecosystem. We caught up with seven blockchain for advertising advocates, from AdLedger, NYIAX and Brave Software, among others, to get a grip on reality in 2020. Read more. |
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| Top Stories |
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More than a temporary salve, the right outsourcing provider can move from simply being a bolted on quick fix to becoming fully integrated with your team—ultimately transcending into a consultative partner contributing to business growth and helping to streamline operations. Read more. |
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"Ad Tech 2.0 won’t offer marketers nearly as much access to deterministic, user-level, and cross-site/cross-app data as they’ve grown accustomed to. In many cases, user-level data will dry up completely," says Myles Younger, Senior Director of Marketing, MightyHive. "No matter what “Ad Tech 2.0” ends up looking like, hundreds of thousands of digital advertising professionals around the world are going to have to relearn how to advertise under a very different set of assumptions and constraints." Read more. |
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As AdMonsters embarks on our 50th Publisher Forum Conference, we reached out to four ad ops vets (we'll call them AdMonsters Luminaries) for their reflections on what it means to be an AdMonster and what PubForum has meant to them and their careers. Let's take a walk down memory lane with April Schiffman, Senior Director, Ad Platform Solutions Engineering, Disney; Nicole Cooklin, Director, Ad Operation, Cars.com; Melissa Chapman, Founder + Partner, Part Two Consulting; and Wendy Mazzoni, Founder / Consultant, WAM Media Solutions. Read more. |
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