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September 10, 2020 |
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How Publishers Can Get Paid Faster |
| Media billing is like an Olympic relay race, the more adept you get at passing and receiving data the better chance you have of getting paid faster. Unfortunately, it’s a lot easier said, then done. Creative Operations and Digital Media Consultant, Allen Singer, shares a few things you may want to consider to make your billing process more efficient. Read more. |
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PFV Keynote Geer Dishes on Pub-Creative Team-Ups |
| Walt Geer, Executive Creative Director for Experience Design at VMLY&R, kicked off our inaugural Publisher Forum Virtual on Aug. 25, 2020, with an electrifying keynote the reverberated throughout the rest of the conference. In dissecting the current (sad) state of digital creative and showcasing numerous innovative campaigns, he made a solid case for tight partnerships between creative agencies and publishers. Read more. |
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Advancing Diversity in Digital Media and Ad Tech |
| In this milestone 5oth episode of Minority Report Podcast, live from AdMonsters Publisher Forum Virtual, hosts and ad ops/ad tech vets, Kerel Cooper and Erik A. Requidan chat with Reggie Hudson, Director of Digital Operations at Northstar Travel Group, Alicia Ray founder of The AdTech Collective, and Brenda Salce-Garcia, SVP, Global Customer Success at Operative & Co-Founder of Tech Bae. Check out this great discussion about their career trajectories while examining the concept of the glass ceiling and uncovering how diversity and inclusion can work for the betterment of both business and society. Read more. |
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| Top Stories |
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If Apple's plans to have each app ask users for tracking permissions becomes a reality, industry analysts predict low opt-in rates making IDFA access severely limited to advertisers. All at once, the SKAdNetwok framework has become an important measurement tool, one of the main ways advertisers will receive the attribution data for advertising campaigns on iOS. Read more. |
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Hey publisher! Apple here, I know I've been cagey in the past, but I'm ready to listen to all your concerns about iOS14 and some of our other future plans. Maybe I'll let you know a bit more about the new ad network! (It's not called iAd 2.0!) Read more. |
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It’s been hard out here for digital publishers in 2020. According to the latest Digital Publishers Revenue Index (DPRI), publishers’ revenue declined 2.3% YOY compared with Q1 2019. Overall, digital revenue fell by 4.0% on a 12-month rolling basis. Read more. |
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