I’ve read the hype; ChatGPT is supposed to be better than Google Search, right? Why go through the bother of searching, clicking on a bunch of articles, comparing multiple sources, and synthesizing what I read when ChatGPT can do that for me in one simple step? It has been a…
Read MoreAdMonsters February 10, 2023 Top Mobile Trends For 2023: Privacy Rules In search of the top mobile trends for 2023, we tapped into our mobile mastermind group to gain insight. We spoke with — Amanda Dean, Head of Programmatic Partners and Strategy, IBM Watson Advertising; Adam Gray, Senior Director,…
Read More
Over the past 20+ years, media vet Charles Cantu has worked at companies like Disney, Comcast, and MediaMath. After building and selling two digital marketing businesses in 2018, he took his passion and expertise to create RESET DIGITAL to deliver on the promise of programmatic advertising while unleashing the power…
Read More
Each week AdMonsters sends out the Wrapper–a series dedicated to analyzing a curation of ad tech news from around the world. Here's a look back at the top Wrappers of 2022.
Read More
Digital publishers rely heavily on advertising revenue to ensure their businesses will succeed. However, managing ad operations can not only be time-consuming and costly, but it can also be a very complicated process, particularly for those who are not well versed in the nuances of the ad ops world, especially…
Read More
October 03, 2022 Magna's Shocking $300 Billion EOY Ad Spend Prediction Privacy Lawsuits Lobbed Left and Right Full Throttle's Audience Flume Offers First-Party Data Generation Around the Water Cooler Magna Predicts Shocking $300 Billion EOY Uptick in Ad Spend Image sourced from wsf-f According to new data from Interpublic Group…
Read More
Direct-sold deals are an ideal alternative because they’re based on a publisher’s first-party data and enable targeting and measurement across the entire customer journey.
Read More
July 26, 2022 USA Today Tested Topics API For 90 Days Netflix's Gradual Approach To Addressability Millions of Ad Spend Wasted on Clickbait Sites Around the Water Cooler USA Today Tested Topics API For 90 Days Image sourced from Twitter @SimonJHarris If you've been thinking that Topics API will be…
Read More
July 19, 2022 Is Microsoft Looking to Scoop Up Netflix Next? Disney and TTD Link Up Retail Media: Publisher Friend or Foe? Around The Water Cooler Could the Netflix + Microsoft Ad Partnership Lead to More? Are you as surprised as we are that Netflix selected Microsoft as their significant…
Read More
May 24, 2022 YouTube Takes On Frequency Capping No, Maybe Everyone Shouldn't Launch an Ad Network Meta's Big L RTB's Big Data Breach New Media Company to Vet Ad Tech Vendors YouTube's New Ad Options Include Frequency Capping "Frequency has always been the hard number, but it's where the magic…
Read More