February 10, 2023
 
Top Mobile Trends For 2023: Privacy Rules
In search of the top mobile trends for 2023, we tapped into our mobile mastermind group to gain insight. We spoke with — Amanda Dean, Head of Programmatic Partners and Strategy, IBM Watson Advertising; Adam Gray, Senior Director, Programmatic Growth, timehop & Nimbus; Ron Duque, Head of Advertising and Ad Tech Operations, WeatherBug; Marc Santiago, VP, Programmatic Engineering, Nimbus; and Vanessa Eng, VP, Programmatic Revenue Strategy & Operations, Enthusiast Gaming — and privacy-first and consumer-first were two of the main themes that emerged from our conversations. Read more.
Celebrating Black Pioneers in Ad Tech — Charles Cantu, Reset Digital 
Media vet Charles Cantu has worked at companies like Disney, Comcast, and MediaMath, built and sold two digital marketing businesses, and then created RESET DIGITAL to deliver on the promise of programmatic advertising powered by cognitive messaging. RESET DIGITAL has also led globally in Neuro-Programmatic™ and leads the industry's Universal Inclusion™ initiative, with 3% of revenues going to NABOB and others to support diverse media. Read more.
Early Bird Rate Ends Today — You Don't Want to Miss PubForum Miami 
We'll be covering all the issues you care most about, the ones that will help drive your business in 2023 and beyond. From first-party data and post-cookie strategies to workshops to jumpstart your career, to prepping for the latest privacy regulations, to effectively monetizing mobile, to understanding and driving value for your inventory, we got you covered. Hear from top leaders in the industry about how they're solving some of the same challenges you face every day, as well as how the industry can work together to build a better advertising ecosystem. Read more.
Top Stories
At the start of IAB ALM 2023, incoming chair Alysia Borsa took the audience on a journey where she explored the current state of the industry and what we can expect for the rest of the year. Unsurprisingly, measurement, the cookie apocalypse, loss of identifiers, inconsistent privacy regulations, brand safety, and consumer trust were the top themes.  Read more.
Most people relate Web3 Wallets to cryptocurrencies and NFTs. Still, their individually identifiable, highly secure, and web-based nature also makes them the ideal successor to email and social media accounts — a new way of identifying a customer online that bundles identity, engagement with digital objects, brand loyalty, and data ownership under one roof. Read more.
Lotame announced the launch of its new data platform at IAB ALM. In collaboration with various customer data platforms (CDPs), the tech enables interoperability and data portability across brand and media owner tech stacks. We spoke with Alex Theriault, General Manager, Spherical at Lotame. We discussed Spherical, the difficulty accessing consumer data, balancing data ethics and monetization, and more. Read more.
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