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March 5, 2020 |
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How Will an Entire Industry Unlearn Ad Tech 1.0? |
| "Ad Tech 2.0 won’t offer marketers nearly as much access to deterministic, user-level, and cross-site/cross-app data as they’ve grown accustomed to. In many cases, user-level data will dry up completely," says Myles Younger, Senior Director of Marketing, MightyHive. "No matter what “Ad Tech 2.0” ends up looking like, hundreds of thousands of digital advertising professionals around the world are going to have to relearn how to advertise under a very different set of assumptions and constraints." Read more. |
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Your Outsourcing Partner Could be the Consultant You Didn’t Know You Needed |
| More than a temporary salve, the right outsourcing provider can move from simply being a bolted on quick fix to becoming fully integrated with your team—ultimately transcending into a consultative partner contributing to business growth and helping to streamline operations. Your outsourcing partner has visibility into what others in your space are doing and can advise you on best practices and provide you with strategic solutions. Read more. |
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PubForum 50: Four Ad Ops OGs Share Their Favorite PubForum Memories |
| As AdMonsters embarks on our 50th Publisher Forum Conference, we reached out to four ad ops vets (we'll call them AdMonsters Luminaries) for their reflections on what it means to be an AdMonster and what PubForum has meant to them and their careers. Let's take a walk down memory lane with April Schiffman, Senior Director, Ad Platform Solutions Engineering, Disney; Nicole Cooklin, Director, Ad Operation, Cars.com; Melissa Chapman, Founder + Partner, Part Two Consulting; and Wendy Mazzoni, Founder / Consultant, WAM Media Solutions. Read more. |
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| Top Stories |
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AdMonsters has been talking so much about how hot newsletters are that we just had to jump on the trend! We follow a lot of ad-tech industry and adjacent news, and not every happening makes it on AdMonsters.com or to our events. So we launched a weekly newsletter—The Wrapper—featuring a curated selection of ad tech news and analysis written by AdMonsters Editorial Director, Gavin Dunaway and Senior Editor, Lynne d Johnson. Read more. |
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Most publishers these days seem more focused on culling demand partners and supply path optimization than adding Johnny-come-latelys into their headers, so we were surprised to see Jounce Media report that duplicative auctions are up. However, a closer examination revealed even more interesting trends. Read more about it. Read more. |
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Much of the contemporary Internet—and certainly digital advertising—has been built upon tools for data transference. While the cookie has been key in the development of digital advertising and programmatic transactions in particular, the architecture is not going to collapse without it. Understanding why the third-party cookie has gone out of favor—or really, outlived its usefulness—illuminates what will replace it. This playbook, written in conjunction with LiveRamp, aims to show publishers how to not only survive without cookies but come out the other side more powerful than before. Read more. |
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