The new decade of ad tech started with a bang, as Google Chrome announced it was (slowly) hammering the last nail in the third-party cookie’s coffin. But this was only the latest sign that “business as usual” in digital advertising is anything but these days. Privacy regulations, increased brand involvement in media buying, ad tech consolidation, and other factors are completely rewriting the online advertising paradigm.
Strangely enough, the shake-up is opening a huge opportunity for premium publishers, whose data and insights are more valuable than ever. But do they have the skills to truly show advertisers just what they can offer—and how it can affect bottom lines? Using examples from her experiences working with agencies, brands, and ad tech providers, industry veteran Jamie Gutfreund examines how to refresh advertiser-publisher relationships and rebuild trust when it comes to measurement, technology partners, user experience, and more.
Longtime AdMonster Eric Harris has built an amazing career off an ad ops backbone, taking on executive roles at Operative, BuzzFeed and Cheddar right as those companies took off. Crucial to his success has been his ability to assemble high performing teams and recognize the variety of skills required for groundbreaking, innovative organizations. Harris will talk about his path from Director of Ad Ops at the Washington Post to COO of Altice News and Advertising, and how he's building a team to address a new set of challenges, as well as the trends on the horizon that excite him most.
Even if your opt-out button is ready and functional, your adventures with the California Consumer Privacy Act aren't over yet. While the law went into effect on Jan. 1, 2020, it won't be enforced until June 2020... And the final language of the law isn't finished yet! Oh, it's also going to be updated for 2021. Yup, CCPA's wild ride continues, so it's a good thing online privacy specialist Jessica B. Lee, a partner at Loeb and Loeb, is here to steer you right.
No other conference comes close to offering the community, exchange of ideas and learning opportunities of the AdMonsters Publisher Forum [drop the mic]
Registration for this event is OPEN and includes: