November 8, 2019   AdMonsters Playbook: Life Beyond Cookies Much of the contemporary Internet—and certainly digital advertising—has been built upon tools for data transference. While the cookie has been key in the development of digital advertising and programmatic transactions in particular, the architecture is not going to collapse without it. Understanding why the third-party cookie has gone out of favor—or really, outlived its usefulness—illuminates what will replace it. Read more. Webinar Replay: 3 Things We Learned Switching to a Next-Gen DMP In this webinar, Scott Messer, SVP of Media at Leaf Group, joins Kristy Schafer, VP of Americas at Permutive, to give publishers some honest advice on evaluating their current technology and what pitfalls to avoid when changing DMP. Read more. Liberate Ad Ops By Integrating Automation In contemporary ad ops, the repetitive and voluminous tasks we handle remain huge—whether they are performed in-house or outsourced. Just beginning to integrate automation will significantly reduce ops’ trafficking time and free them up for more valuable analysis and client care. Read more. Top Stories Are Programmatic Demand Vendors Becoming An Endangered Species? Are programmatic demand vendors becoming an endangered species like the Sirocco Kakapo parrot? Well, if they're not careful they just might be. Many SSPs aren't giving publishers the data they need to optimize their programmatic yield and meet revenue goals. Ad-Juster's Programmatic Scorecard evaluates the top 10 programmatic demand partners based on how well they meet the essential data publishers need to grow their businesses. Read more. Ops on the Rise: Programmatic Shifts and Newsletter Openings When two digital media vets like AdMonsters Chairman Rob Beeler and Craig Leshen, President of OAO, sit down to catch up, it’s not hard to find them comparing the early days to today and even the future. OAO works with many, many publishers and so we always value Craig’s perspective on the state of things. Here’s what he and Beeler discussed. Read more. Everything You Always Wanted to Know About Paywalls (And Do They Work?) While digital subscriptions and paywalls are nothing new to the publishing industry, advances in application technologies and the need to consolidate and sync visitor and revenue data from across multiple sources have increased innovation on all fronts. Whether you’re a modest-sized publisher or a media giant, subscription revenue is something every content producer can benefit from. Read more. Upcoming Events 2020 | 2020 Season Passes! Lock in the Best Conference Rates View All Premium Jobs Advertising Operations Manager Healthgrades – Atlanta, GA Account Manager - Publisher STAQ – New York, NY Digital Ad Operations Lead Consumer Track Inc. – El Segundo, CA Campaign Manager, Ad Ops Vox Media – New York, NY View All Job Listings Director Content Strategy & Programming GoNoodle, Inc. - Nashville, TN Advertising & PR Specialist First National Bank Alaska - Anchorage, AK Sales Executive, Sports Advertising - football, rugby, cricket SW6 Associates - London, United Kingdom Instructor - Department of Advertising Texas Tech University - Lubbock, TX Junior Trafficker WebMD - New York, NY Advertising Sales Consultant Undisclosed - Fredericksburg, VA Add A Job Listing | View All