With the advertising ecosystem constantly changing, buyers are always seeking ways to improve ROI, and sellers are always seeking new ways to diversify revenue — interstitial ads are moving up on the list as a solution to both challenges. A recent study conducted by Adnimation found that the average eCPM…
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Leading up to our webinar, How PMC Drives Value For Advertisers with First-Party Data on January 25, 2023 at 1:00 PM EST, I caught up with Brendan Farrell, Manager, Customer Success, North America, Permutive, to discuss how user-choice is driving privacy-first solutions, how pubs can solve for “reject all,” how…
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Given that their ecosystem is a user-driven community where product development is core to the “user experience,” the expectation will be that their DSP solution will be less about SAAS. An Apple-operated DSP should be centered around their ability to allow brands to effectively connect with consumers given the intimate…
Read MoreAdMonsters January 12, 2023 What is a Bot Market and How Can Publishers Fight Against Them? The battle for brand safety is on because bad actors are more creative than ever with their ad fraud tactics. It's time for clean sweeps of your sites because ad fraud and malvertising…
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For the most part, folks seem to be done thinking about adtech as a standalone landscape; an arcane little island, if you will, disconnected from the broader tech world. Myles Younger, Head of Innovation and Insights, U of Digital, thinks this is great, if for no other reason than it’s…
Read MoreAdMonsters January 6, 2023 That’s So AdMonsters: 6 Ways We Predict Ad Tech and Digital Media Will Evolve in 2023 Reflection is essential to moving into the new year, and the ad tech industry has much to reflect on from 2022. From the ad spend slowdown to potential federal…
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At an AdMonsters PubForum in 2022, we asked about 10 groups of ad ops and rev ops professionals to put their best predictive analytical skills to work to identify which trends ad tech can look forward to five years from now. Here's what four of the groups came up with.
Read MoreAdMonsters December 29, 2022 Publishers Prove Resilient Through Industry Changes Each PubForum, an exclusive publisher-only Think Tank comes together to discuss the most pressing issues in ad tech. In Nashville, the common consensus was that thriving through this tough period was dependent upon how you choose to reach your…
Read MoreAdMonsters December 22, 2022 The Final Wrap-Up: Best of AdMonsters Wrapper 2022 Each week AdMonsters sends out the Wrapper–a series dedicated to analyzing a curation of ad tech news from around the world. Here's a look back at the top Wrappers of 2022. Read more. AdMonsters 2022 Rewind: The…
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As we wrap up 2022, we wanted to take a minute to reflect on the year as an AdMonsters community. It's the time of year when many of us will pause and take stock. At the heart of the professional education that AdMonsters strives to create for the community is content…
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