January 12, 2023
What is a Bot Market and How Can Publishers Fight Against Them?
The battle for brand safety is on because bad actors are more creative than ever with their ad fraud tactics. It's time for clean sweeps of your sites because ad fraud and malvertising schemes are amiss. They are setting traps to sell your consumers' data, ultimately affecting your credibility as a publisher.  Read more.
5 Podcast Predictions Shaping the Future of Digital Audio in 2023
Audio advertising is really taking off in the US. Podcast ad spend will surpass $2 billion in 2023, according to the IAB. Currently, podcasts account for nearly one-third of digital audio ad spend, and that projection will increase over time.  We spoke with some ad tech professionals in the podcasting… Read more.
Here’s What I Learned at CES: 2023 Will Be All About Hybrid AdTech Domains. Here Are the Top Three.
For the most part, folks seem to be done thinking about adtech as a standalone landscape; an arcane little island, if you will, disconnected from the broader tech world. Myles Younger, Head of Innovation and Insights, U of Digital, thinks this is great, if for no other reason than it’s going to keep things interesting. Read more.
Top Stories
Join this webinar and Q&A with PMC and Permutive to discover more about making the most of your first-party data, why campaigns using first-party data performs better, and how to uncover more revenue insights to power more strategic partnerships with buyers. Register now!
When it comes to CTV (and media in general), 2022 was not only about the re-emergence of life post-pandemic but also about figuring out where audiences will migrate and how to reach them. It was all about subscriber growth, total reach, and big numbers. Now the conversation is shifting because the right questions were not being asked. Instead of asking, "Are we reaching enough people?" Read more.
At an AdMonsters PubForum in 2022, we asked about 10 groups of ad ops and rev ops professionals to put their best predictive analytical skills to work to identify which trends ad tech can look forward to five years from now. Here's what four of the groups came up with. Read more.
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