As the main feeder exchanges settles at three—GAM, Amazon's Transparent Ad Marketplace (TAM), and Prebid—there’s a great deal more murkiness in the middle; even more cross-pollination as SSPs pine for advertiser spend and DSPs tighten their bonds with premium publishers. The question of “how many intermediaries are actually necessary?” is…
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Why aren’t the systems we use in ad ops a lot more like video games? Wouldn’t that make ad ops fun? As smart as we are in this industry, why do we settle for the same data entry screens that someone in banking or insurance might use? Here are some…
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The Minority Report highlights people of color, women & LGBTQ community within media, ad tech, advertising and marketing. This episode features Stephanie Layser, Vice President, Advertising Technology & Operations, News Corp. Layser shares her story of how she got into digital advertising, why building relationships is so important, how to manage…
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Typically during the November Publisher Forum, we ask attendees to come up with an ad tech startup that would solve a particular issue that's driving them nuts. You can bet this is an interesting portal into ad ops' biggest—while some fake companies address novel up-and-coming challenges, others elicit an appalled…
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The programmatic black box has opened. Ad platforms are beginning to make their log-level data available in the hopes of satiating industry hunger for transparency. Once considered the “data exhaust” of the industry, log-level data (LLD) has been positioned more recently as a remedy for many of programmatic’s woes. LLD…
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On the last day of AdMonsters Publisher Forum Scottsdale when publishers went into their workshop groups to explore the issues affecting them in their day-to-day—it was sort of a cross between a support group and a brainstorm on steroids. Topics included "Optimizing Your DMP," "Selling the Data," "Privacy Regulations," "Programmatic…
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They say money follows eyeballs. It was certainly true for mobile advertising. Despite OTT’s surging popularity, ad spend on OTT was only projected to reach $2.6 billion in 2019. Compared to linear TV’s $69.2 billion, what advertisers are willing to spend on OTT might seem disproportionate. But to those in-the-know…
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T/V is in a period of rapid expansion for digitally delivered offerings from major new video streaming services. 28 such branded services will be out by this time next year. There are seven touchpoints where data is shared in the digital distribution chain and each of these must be responsible…
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“Let’s not talk about users anymore,” commented WarnerMedia’s Amit Chaturvedi during his Tuesday morning Publisher Forum keynote on thriving during momentous shifts. “Let’s convert them to fans.” That may have seem like the kind of thing you’d say to pump up an audience development team, but revenue teams these days…
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The forecast for publishers sometimes looks grim—what with cookies disappearing, privacy regulations mounting and fear of header bidding and yield optimization going away—but Publisher Forum Scottsdale was where they got their gear to weather the storm. From keynotes to small group sessions to workshops, ad ops, rev ops and data…
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