March 17, 2020 Another Brick in AT&T's Wall Pornhub's Coronavirus Growth Spurt Will Local News Ever Have Its Day? Major News Outlets Break Down Their Paywalls Social Distancing Boosts Video Viewership 60% Another Brick in AT&T’s Walled Garden Has this ever happened to you? You’re the head of a rising…
Read MoreAdMonsters March 13, 2020 How Publishers Can Boost Direct-Sold Revenue With Ad-Juster's Competitive Benchmark Tool, FlowIQ After years of playing guessing games about the competitive strengths and weaknesses of their direct-sold advertising, publishers now have a way to compare their individual performance against others in the industry with Ad-Juster's…
Read MoreAdMonsters March 5, 2020 How Will an Entire Industry Unlearn Ad Tech 1.0? "Ad Tech 2.0 won’t offer marketers nearly as much access to deterministic, user-level, and cross-site/cross-app data as they’ve grown accustomed to. In many cases, user-level data will dry up completely," says Myles Younger, Senior Director of…
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As AdMonsters embarks on our 50th Publisher Forum Conference, we reached out to four ad ops vets (we'll call them AdMonsters Luminaries) for their reflections on what it means to be an AdMonster and what PubForum has meant to them and their careers. Let's take a walk down memory lane…
Read MoreAdMonsters February 27, 2020 PubForum Keynote Jamie Gutfreund Connects the Dots Between Data and Marketing in a Privacy-centric Era During her Publisher Forum Santa Monica keynote address, “Show Me, Don’t Tell Me: How Publishers Become Advertisers' Guides in a Turbulent Digital Ad Landscape,” on Monday, March 9, Jamie Gutfreund,…
Read MoreAdMonsters February 20, 2020 From Ad Ops to General Management: Altice COO Eric Harris On Building Dream Teams During his Publisher Forum Santa Monica keynote address, “From Ad Ops to General Management—The Power of Assembling Dream Teams to Tackle New Frontiers,” on Tuesday, March 10, Harris will discuss how…
Read MoreAdMonsters February 19, 2020 From Ad Ops to General Management: Altice COO Eric Harris On Building Dream Teams During his Publisher Forum Santa Monica keynote address, “From Ad Ops to General Management—The Power of Assembling Dream Teams to Tackle New Frontiers,” on Tuesday, March 10, Harris will discuss how…
Read MoreAdMonsters February 14, 2020 Battling the Rising Mobile Ad Blockers: Q&A With Blockthrough's CEO Marty Krátký-Katz Adblocking may have dwindled on desktop, but users are massively taking up arms on mobile. AdMonsters spoke with Marty Krátký-Katz, Co-Founder & CEO of ad-block monetization platform Blockthrough, about the findings from his…
Read MoreAdMonsters February 6, 2020 Turnin' 50 Ain't That Bad Each and every Pub Forum is an experience. AdMonsters Chairman, Rob Beeler, sometimes wishes we didn’t call it a conference. “The AdMonsters Experience, Santa Monica 2020” sounds pretty cool, no? It’s because of this, he finds it hard to identify…
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