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February 20, 2020 |
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From Ad Ops to General Management: Altice COO Eric Harris On Building Dream Teams |
| During his Publisher Forum Santa Monica keynote address, “From Ad Ops to General Management—The Power of Assembling Dream Teams to Tackle New Frontiers,” on Tuesday, March 10, Harris will discuss how his early involvement with AdMonsters set him on his ad ops path and how he’s been building high-performing teams at top-name, innovative organizations ever since. Read more. |
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Static Placements Are Passé: Browsi Explains 'Ad-Inventory-as-a-Service' |
| Instead of a bunch of static spots on a page or within an app where advertisers can shove their wares, what if you had a tabla rasa and could paint the placements and formats that would drive the most revenue per page/session—while similarly improving user experience? Browsi's Alon Even explains the mechanics behind AI-based dynamic placements and Browsi's viewability prediction technology opens the door to real-time pricing maneuvers. Read more. |
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Only a Few Seats Left for PubForum Santa Monica |
| Only a few seats remain for the most relevant conference for digital media and revenue operations leaders. Day 1 kicks off with Jamie Gutfreund, Strategic Advisor, SuperAwesome, examining how to refresh advertiser-publisher relationships and rebuild trust when it comes to measurement, technology partners, user experience, and more. Day 2 opens with Eric Harris from Altice talking about his path from Director of Ad Ops at The Washington Post to his role at Altice. The day closes with Jessica B. Lee, Partner, Co-Chair, Privacy, Security & Data Innovations, Loeb & Loeb LLP, with the latest on CCPA. Plus there'll be loads of sessions that speak to your current challenges. Register now! |
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| Top Stories |
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To gain a better understanding of Google's Privacy Sandbox, we spoke with Michael Zacharski, CEO Engine Technology & EMX Digital, who believes that Google's Privacy Sandbox won't drastically hurt digital advertising and its efficiency against other advertising mediums. He's also quite certain that it will initiate positive actions that will build a trustworthy brand/consumer relationship. Read more. |
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As the clock tick-tocks toward the two-year expiration of the third-party tracking cookie, the advertising industry is flummoxed about how advertising tracking and measurement will work in the future. But Google has proposed a plan. It's the Privacy Sandbox, a series of APIs intended to provide users with greater privacy controls while ensuring that programmatic can continue to flourish. Read more. |
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In a recent GitHub thread, ad tech and publisher engineers got really heated about the Chromium project freezing the User-Agent String that provides the advertising ecosystem with metadata about a user's browser name and version, operating system, and rendering engine. Many fear the move could break the web and they'll no longer have access to this information that helps them better target users or fight ad fraud. Read more. |
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