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February 19, 2020 |
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From Ad Ops to General Management: Altice COO Eric Harris On Building Dream Teams |
| During his Publisher Forum Santa Monica keynote address, “From Ad Ops to General Management—The Power of Assembling Dream Teams to Tackle New Frontiers,” on Tuesday, March 10, Harris will discuss how his early involvement with AdMonsters set him on his ad ops path and how he’s been building high-performing teams at top-name, innovative organizations ever since. Read more. |
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Static Placements Are Passé: Browsi Explains 'Ad-Inventory-as-a-Service' |
| Instead of a bunch of static spots on a page or within an app where advertisers can shove their wares, what if you had a tabla rasa and could paint the placements and formats that would drive the most revenue per page/session—while similarly improving user experience? Browsi's Alon Even explains the mechanics behind AI-based dynamic placements and Browsi's viewability prediction technology opens the door to real-time pricing maneuvers. Read more. |
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Turnin' 50 Ain't That Bad |
| Each and every Pub Forum is an experience. AdMonsters Chairman, Rob Beeler, sometimes wishes we didn’t call it a conference. “The AdMonsters Experience, Santa Monica 2020” sounds pretty cool, no? It’s because of this, he finds it hard to identify a “favorite Pub Forum” or “favorite location." Here’s his attempt to narrow it down. Read more. |
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To gain a better understanding of Google's Privacy Sandbox, we spoke with Michael Zacharski, CEO Engine Technology & EMX Digital, who believes that Google's Privacy Sandbox won't drastically hurt digital advertising and its efficiency against other advertising mediums and that this will initiate positive actions that will build a trustworthy brand/consumer relationship Read more. |
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As the clock ticks on the two-year expiration of the third-party tracking cookie, the advertising industry wonders how advertising tracking and measurement will work. Google has proposed a plan called the Privacy Sandbox, a series of APIs intended to provide users with privacy while ensuring that programmatic will continue to flourish. Read more. |
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Developers on a recent GitHub thread are really heated about the Chromium project freezing the User-Agent String that provides the advertising ecosystem with metadata about a user's browser name and version, operating system, and rendering engine used. Many fear they'll no longer have the ability to access this information to better target users or fight ad fraud. Read more. |
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