AdMonsters December 17, 2021 What Does Apple's iOS 15 Update Mean for Publishers? On September 20th, 2021, Apple released iOS 15, an operating system update introducing three new privacy features to Apple devices: Hide my Email, Private Relay, and Mail Privacy Protection (MPP). This update, and these features, in…
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AdMonsters December 13, 2021 Webinar Replay: No Third-party Cookies, No Problem: Ranker on First-party Data in a Privacy-safe World How can publishers turn RFP requests into privacy-first, first-party data strategies? That's what we learned at our recent webinar, No Third-party Cookies, No Problem: Ranker on First-party Data in a…
Read MoreAdMonsters December 3, 2021 Best Practices for Ensuring High-Quality Inventory & Ads We’ve all heard the stories about ad placements that make brand managers cringe: ads for respectable brands appearing in terrorist recruitment videos, and the like. Obviously, marketers want to avoid such placements. But that’s just a start.…
Read MoreAdMonsters November 26, 2021 Balancing In-App Ad Quality With Revenue The last 24 months have been stellar for app developers. More users installed more apps, demonstrating that this robust app economy still has plenty of room for growth. But key challenges still remain. App publishers that rely on advertising…
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November 23, 2021 Privacy Has A Three-Body Problem Hey Meta, Leave Those Teens Alone WarnerMedia Launching Nielsen Competitor in 2022 Online Privacy’s “Three-Body Problem”? MaxwellMolecule, CC BY-SA 4.0 , via Wikimedia Commons We love to hope and believe that things are sacred and protected online — like one’s privacy —…
Read MoreAdMonsters November 19, 2021 Why Digitized Ad Sales are Mission Critical for Future Revenue Growth Today's publishers have to mitigate quite a bit of friction in order to breeze through revenue goals. There's friction between different platforms for campaign tracking, forecasting, and reporting — not to mention the tools…
Read MoreAdMonsters November 12, 2021 Putting Contextual in Context: Can Standardized Definitions and Taxonomies Lead to Scale? Whether it's evaluating contextual as a key performance driver amidst the decline of third-party cookies and mobile identifiers, or new use cases—like extending contextual audiences into CTV—there is so much more to consider…
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