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November 19, 2021 |
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Why Digitized Ad Sales are Mission Critical for Future Revenue Growth |
| Today's publishers have to mitigate quite a bit of friction in order to breeze through revenue goals. There's friction between different platforms for campaign tracking, forecasting, and reporting — not to mention the tools used for reconciling I/Os, commissions, and other elements of the ad sales process. Streamlining all these systems and processes is key to eliminating (or at least greatly reducing) friction that can hamper growth. Read more. |
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Can Standardized Definitions and Taxonomies Lead to Scale? |
| Whether it's evaluating contextual as a key performance driver amidst the decline of third-party cookies and mobile identifiers, or new use cases—like extending contextual audiences into CTV—there is so much more to consider about the practice of segmenting and analyzing content. We caught up with Michael Guzewicz, Director of Strategic Partnerships at OpenX, for a quick Q&A about how the company is working to define (and redefine) contextual in conjunction with publishers. Read more. |
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The Future of Publisher Revenue Operations: Benchmarks & Best Practices |
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From third-party cookie deprecation to ColoPA, CCPRA, Apple, and the looming antitrust pressure on Google and Facebook, the business of digital publishing is being rebuilt. And while there’s no such thing as a crystal ball, AdMonsters partnered with Jeeng to produce a special report powered by insights from publisher teams that are navigating these changes – along with the solutions and strategies they’re excited about for the future. Read more.
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