November 26, 2021
 
Balancing In-App Ad Quality With Revenue
The last 24 months have been stellar for app developers. More users installed more apps, demonstrating that this robust app economy still has plenty of room for growth. But key challenges still remain. App publishers that rely on advertising to monetize their apps struggle to maintain a positive user experience and ensure brand suitability. Read more.
Twenty Questions: Zero-Party Data Edition
What is zero-party data? Ask ten people (well, not ANY ten people; ten adtech dweebs) and you’ll get ten different answers—along with some medium-to-heavy ridicule. Zero-party data is still a relatively new concept (having been coined a scant three years ago), and adtech likes to take its time settling into new ideas. Just ask the CDP people. Read more.
Farewell, Friction: Why Digitized Ad Sales are Mission Critical for Future Revenue Growth
Today's publishers have to mitigate quite a bit of friction in order to breeze through revenue goals. There's a natural tension between fulfilling advertisers' demands and delivering a frictionless user experience. There's friction between different platforms for campaign tracking, forecasting, and reporting. Streamlining all these systems and processes is key to eliminating (or at least greatly reducing) friction that can hamper growth. Read more.
Top Stories
From third-party cookie deprecation to ColoPA, CCPRA, Apple and the looming antitrust pressure on Google and Facebook, the business of digital publishing is being rebuilt right now ... pixel by pixel. And while there’s no such thing as a crystal ball, AdMonsters has partnered with Jeeng to come up with the next best thing: A special report powered by insights from publisher teams that are navigating these changes now – along with the solutions and strategies they’re excited about for the future.… Read more.
The sheer number of proposed solutions to the third-party cookie almost guarantees that there will be no single winner and that publishers will need to adopt a multi-point approach to meet the needs of their ad partners. Figuring out what that exact approach needs to be will require serious testing and lots of trial and error.  So how should publishers get started on their journey towards the post-cookie reality — and what does a comprehensive identity strategy look like? Read more.
SPO requires teamwork amongst all parties, especially those on the sell-side, as Criteo discovered when it decided to test various SPO strategies and measure the efficiencies that resulted. Done right, SPO offers increased transparency and accountability that is extremely beneficial to both publishers and advertisers.  Read more.
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