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Top Women In Media Gala Luncheon

December 01, 2021

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2023 Malvertising Preview

November 30, 2022

The Future of Monetization

December 7, 2022

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Playbooks
How Clickbait Ad Scams are Devised & Impact Publishers' Sites

How Clickbait Ad Scams are Devised & Impact Publishers' Sites

September 30, 2022

How are clickbait ads getting on sites? What is the impact of such ads on the user experience? The publisher’s brand reputation? To better understand the extent of the problem, we surveyed 148 publishers about their experiences with clickbait ads on their sites. A key goal is to understand why…

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