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Publisher Forum Fall

November 5-8, 2023
The Roosevelt New Orleans | New Orleans, LA
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The Targeting and Metrics Evolution: Are Publishers Ready for Attention's Dominance?

The Targeting and Metrics Evolution: Are Publishers Ready for Attention's Dominance?

September 25, 2023

In May of 2023, Google announced that Chrome would finally begin phasing out support for third-party cookies in 2024, and recommended that the advertising ecosystem plan for cookie deprecation by integrating its Privacy Sandbox APIs into their products to transition to more private, cookieless solutions. Are publishers leaning into Google’s…

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