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Playbooks
Balancing In-App Ad Quality With Revenue

Balancing In-App Ad Quality With Revenue

November 26, 2021

The last 24 months have been stellar for app developers. More users installed more apps, demonstrating that this robust app economy still has plenty of room for growth. But key challenges still remain. App publishers that rely on advertising to monetize their apps struggle to maintain a positive user experience…

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AdMonsters curates relevant, editorially-driven conferences and unique digital content. Topics include multi-screen monetization, media operations, digital analytics, advertising technology, media billing and finance, and digital strategy. What, now? In a nutshell, we help publishers and agencies figure out the ever-changing digital world. AdMonsters monitors, distills, parses and presents—our “Monsters” count on us to be the source for all things ad ops. Monsters, as we affectionately call our community members, are a formidable and truly essential bunch of tech nerds, revenue geeks, operations gurus and digital hotshots. We love ‘em—and they love us!

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