2022 Publisher Forum Events

The Most Relevant Conference for Digital Media & Revenue Ops Leaders

March 6-9, 2022 | St. Petersburg, FL

Sessions that speak to your challenges. Peers that speak your language.

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Keynotes

  • Walter Geer III

    Walter Geer III

    Executive Creative Director, Experience Design

    As Executive Creative Director, Experience Design at VMLY&R, Walter Geer is responsible for creating innovative design solutions within the health practice, and synergizing brand and customer experiences across a broader range of clients like Dell Technologies, Campbell Snacks, Pfizer, Walgreens and New Balance.

    Walter was honored in Adweek’s ‘50 Most Important People in Marketing, Media and Tech’ and Savoy Magazine recognized Walter in their ‘Most Influential Black Executives in Corporate America’. He is not only known for re-inventing and revitalizing the way brands and advertisers connect with consumers, but also for being a passionate and vocal advocate. As the co-founder of Diverse Creatives, he has been outspoken in the charge for creating a diverse and inclusive culture for Black and brown creatives in advertising.

    A veteran of the digital advertising space, Walter holds a total of six U.S. patents for digital ad formats and has implemented creative products and strategies for a variety of publishers and leading technology and media companies including Google, Viacom, NYTimes and MySpace. One of his most famous inventions was Skippable Pre-Roll (5,4,3,2,1 Skip video ad format). Walter has been an architect of market-first usability labs, applying biometric research to the development of creative executions while minimizing risk by understanding how consumer emotions and demographics impact brand engagement.

    Prior to VMLY&R, Walter was SVP, Group Creative Director at TBWA\Worldhealth, where he ran Digital, Innovation and creative production.

  • Jason Adel

    Jason Adel

    CEO

    Jason is an experienced leader with a background in building successful digital brands from more traditional foundations. As Chief Executive Officer at EB GOLF Media, Jason is responsible for leading the revitalization and evolution of the most storied media outlet in Golf. 

    During his time there, he has led the efforts behind the complete re-imagination of the GOLF brand which include; rebuilding its entire digital infrastructure, re-creating the brands identity and mission, re-introducing its Premium Print product as well as diversifying the company’s revenue streams through the introduction of a retail marketplace and a membership platform. The results of this work have led to the brand becoming #1 digital outlet in golf and thus have helped generate multi-million dollar improvements in EBITA. 

    Prior to EB Golf Media, Jason spent 15+ years working with and helping to build the world renowned brands at Viacom and Condé Nast. During his time at both companies, Jason was primarily focused on digital revenue generation, operations and strategy which in part led to the creation of a number of successful digital business units at brands like Nickelodeon, The N, Golf Digest, GQ and Wired.

    Jason has been recognized for his efforts being named to the FOLIO 100 list as a top innovator, and entrepreneurial thinker in the world of Publishing. He is a graduate from the Whitman School of Business at Syracuse University and a current member of the NY Metro chapter of YPO.

  • Rob DeChiaro

    Rob DeChiaro

    Chief Digital Officer

    Rob DeChiaro has 15+ years of experience in the media world, with a background in growing digitally focused companies through strategy development, marketing, revenue management and operations. Currently serving as the Chief Digital Officer of GOLF.com and the GOLF.com Pro Shop, Rob has been with GOLF for 2.5 years. In that time, GOLF has seen double digit growth in both audience acquisition and digital driven revenue. In addition to building a revamped content experience, DeChiaro has launched a direct to consumer retail shop and a subscription based membership offering.

    Prior to joining GOLF.com, Rob served as the GM of GQ.com for 2 years, with a primary focus on expanding the brand experience across digital platforms. In that time, in addition to spearheading key partnerships with partners such as the NFL, a primary focus was placed on connecting content to commerce - which led to the launch of the commerce engine, GQ Recommends, and the GQ Best Stuff Box, a once-a-quarter subscription box. 

    As EVP/GM at StyleHaul, Rob built "The SHop" an internal branded content and social influencer agency. In this role, Rob was responsible for the creative direction and syndication of premium and branded content across digital, social and traditional platforms, while overseeing operations and strategy for the business division of the company. 

    DeChiaro was VP of strategy and partnerships in the AOL Brand Group before joining StyleHaul, where he developed and launched custom content solutions for clients including Proctor & Gamble, L’Oreal, Unilever and Verizon. In this role, Rob launched AOL.com Sports, which created content based partnerships with ESPN, The PostGame & Sports Illustrated.

    Rob started his career in media on the agency side – at Universal McCann where he was responsible for developing and producing custom cross platform media and content campaigns for the 80+ brands within Johnson and Johnson.

About

No other conference comes close to offering the community, exchange of ideas and learning opportunities of the AdMonsters Publisher Forum [drop the mic]

  • Connect with your peers to advance the digital media industry.
  • Delve into the latest topics focused on maximizing revenue.
  • Experience a unique event with an agenda you help set.
  • Interact with technology service providers and see their solutions in action.
  • Take away actionable insights for your company, your department and yourself.

ALL-INCLUSIVE REGISTRATION FEE

$1495 EARLY BIRD RATE THRU FEB 5th!

Register Now

Registration for this event is OPEN and includes:

  • 3.5 day of discussion and discourse
  • Keynote addresses from industry visionaries
  • Attendee-led sessions and workshops
  • Small group breakouts covering a wide variety of ad op current topics
  • Sunday evening cocktail reception and dinner
  • Monday evening Tech Crawl networking reception
  • Sponsor & attendee Monday dinner
  • Tuesday afternoon off-site activities
  • Attendee-only Tuesday dinner
  • Breakfasts and lunches during the conference
  • EVENT PROTOCOLS FOR GUEST SAFETY & SOCIAL DISTANCING

Publisher Journey

Publisher Forum Attendee Journey

Location

The Vinoy® Renaissance Resort & Golf Club

501 5th Ave NE
St. Petersburg, FL 33701

The Spring Publisher Forum will take place at the stunning Vinoy Renaissance Resort, nestled in downtown St. Pete with sparkling Gulf waters and a beautiful marina outside the hotel. 

AdMonsters Group Rate: $348/per night
Rate is inclusive of all taxes and fees – you must select your room during conference registration in order to receive this special rate

Networking

SUNDAY

Publisher Welcome Groups | 6:00-7:00 PM
Meet your fellow publishers over drinks and snacks! Participants will be broken up into groups and asked to complete a (fun, we swear!) activity that will inform the agenda and discussion over the coming days.

Opening Night Reception | 7:00-9:00 PM 
Meet. Mingle. Kick off the Publisher Forum with your fellow Ad Ops brethren.

MONDAY

Tech Crawl |  5:30-7:30 PM
This unique event is where the rubber meets the road. Speak with tech providers in a casual setting about your specific challenges, get personalized attention and real-world solutions. Drinks and snacks provided.

Dinner and Entertainment |  7:30-10:00PM
A gourmet meal enjoyed by attendees and sponsors, accompanied by music and… surprises? Always one of the highlights of Publisher Forum!

 

TUESDAY

Off-Site Activities | Tuesday – 1:00-4:00/5:00 PM
Your brain needs a little break after all this thinking! Enjoy St. Pete and the surrounding scenery while making new connections. Extra precautions will be taken so you can enjoy your outing safely. Activities range from adventurous to enriching; there’s something for everyone. View Activities.

    Publisher’s Night Out | Tuesday – 7:00–10:00 PM
    Look forward to an unforgettable party to top off a memorable day. AdMonsters takes publishers to a gorgeous local spot for attendees to enjoy first-class food, beverage, and entertainment amidst the good company of your ad ops peers.

    Sponsors

    Premier
    1plusX
    AdButler
    Admiral
    The Media Trust
    Playwire
    RevContent
    Unruly
    Gold
    Clipcentric
    Confiant
    Firework
    Silver
    BeOp
    Beachfront
    Boostr
    DanAds
    DiDNA
    Lotame
    Nativo
    Permutive
    Supporting
    Burt Intelligence
    FatTail
    Jeeng
    Sebpo

    Event Safety

    We’ve Got You Covered!  Your health and safety are our #1 priority. Here are some of the safety measures you can expect throughout the event.

    • Proof of full vaccinnation is REQUIRED to attend this event.
    • Masks will be provided for any attendee who wants one – and are recommended while indoors during the conference.
    • High Traffic Areas such as handrails, escalators, door knobs, elevator buttons, etc) will be disinfected by the venue staff frequently
    • Hand sanitizer stations will be available throughout the event
    • Food and beverage functions will employ the highest standard of food safety, minimizing self-service options – all meals will be outdoors
    • The Vinoy Renaissance follows strict guidelines for enhanced cleaning, disinfection and disease prevention.
    • Capacity will be determined by current county capacity guidelines 

    AdMonsters will verify COVID-19 vaccination by a verified digital healthshare app provider. 

    FAQ

    Who attends Publisher Forum?

    AdMonsters Publisher Forums are designed specifically for digital strategists, data scientists, revenue, operations & technology leaders at online publishers, content creators and mobile application developers. AdMonsters reviews and approves each individual participant to ensure a conversation amongst a community of senior peers in digital media.

    How many people will be attending the Publisher Forum? Are there international attendees?

    Publisher Forum is a small event. At max, we allow 200 attendees (publishers + sponsors). Attendees are typically 95% from the United States and Canada, 5% from Europe. However, for this event, we expect all attendees will be from the United States. For all international attendees and sponsors, we will engage in personal conversations about quarantine requirements and testing protocols. 

    What are AdMonsters event safety protocols? 

    The health and safety of our conference attendees, employees, partners, and event staff is our number one priority.

    • Proof of full vaccinnation is REQUIRED to attend this event.
    • Masks will be provided for any attendee who wants one – and are recommended while indoors during the conference.
    • High Traffic Areas such as handrails, escalators, door knobs, elevator buttons, etc) will be disinfected by the venue staff frequently
    • Hand sanitizer stations will be available throughout the event
    • Food and beverage functions will employ the highest standard of food safety, minimizing self-service options – all meals will be outdoors
    • The Vinoy Renaissance follows strict guidelines for enhanced cleaning, disinfection and disease prevention.
    • Capacity will be determined by current county capacity guidelines
    • For your safety and the safety of all participants, please do not attend Publisher Forum if you feel ill.
    • Please notify AdMonsters if you begin to feel ill while at the Publisher Forum. 

    What should I expect at the Publisher Forum?

    Most sessions are open to attendees only, except for Sponsor Workshops, Panels, and Networking Sessions.
    The Publisher Forum conference takes place over three days, beginning with a cocktail reception and dinner on Sunday evening and ending at 1:00 PM Wednesday. The agenda includes:

    • 2-3 keynotes by industry visionaries
    • Interactive sessions led by industry leaders who are also part of the AdMonsters community
    • Breakouts covering a wide variety of focused revenue, data and ad-ops relevant topics

    The 30-60 minute attendee sessions include presentations, round-table discussions and case studies on a wide variety of relevant topics such as: yield management, first party auctions, ad serving technology, inventory management, organizational structure, data science, business process automation, operations policies, rich/streaming media and more.

    Why should I register early?

    Two reasons:

    • The price for Publisher Forums goes up as we get closer to the event date
    • We always sell out since we limit the number of attendees to keep the conversations open and flowing    

    Cancellation Policy

    All conference fees are non-refundable. Substitutions will be accepted.  Non-payment or non-attendance due to natural disaster or any other reason does not constitute cancellation or refund. If for any reason Access Intelligence/AdMonsters decided to cancel or postpone this event, Access Intelligence/AdMonsters is not responsible for covering airfare, hotel or other travel costs incurred by the attendees. No hotel cancellations available within 30 days of event. Note: All payments must be received before entering the event.

    IAB Digital Ad Operations Recertification

    Attending the full Publisher Forum can earn you 8 credits towards your IAB Digital Ad Operations Recertification.