The Most Relevant Conference for Digital Media & Revenue Ops Leaders
November 6-9, 2022 | Nashville, TN
Sessions that speak to your challenges. Peers that speak your language.
keynotes
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DeLu Jackson
Senior Vice President and Chief Marketing Officer
- Keynote - Fireside Chat: Reach Is Dead, Long Live Relevance: How Buyers and Sellers Use Triggers to Reach and Engage AudiencesMonday, November 07 | 4:10 pm – 4:55 pm
DeLu Jackson is Senior Vice President and Chief Marketing Officer at ADT, and member of the Executive Leadership Team where he leverages his 20+ years of marketing and brand leadership with the world’s most recognizable brands to drive ADT’s transformation forward. Prior to joining ADT in 2021, he served as Vice President, Precision Marketing at Conagra Brands, where he was responsible for integrated marketing, e-commerce, brand strategy, and advertising. DeLu’s career includes senior roles for domestic and international brands, including Kellogg Company, McDonald’s, Audi, Nissan, and Subaru. DeLu holds a Master of Business Administration from the NYU Stern School of Business and a Bachelor of Arts in Politics from Princeton University.
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Cara Pratt
Senior Vice President
- Keynote: Building Trusted Bridges: How Retail Media Is Revolutionizing the Advertising EcosystemMonday, November 07 | 9:15 am – 9:55 am
As Senior Vice President of Kroger Precision Marketing (KPM), Cara Pratt is a passionate disruptor in the media advertising industry. Media is an important pillar of Kroger’s alternative business, and Pratt oversees the product development, sales, and operations of in-store, onsite and off-site advertising. With a vision to create a more transparent and effective media landscape for consumer-packaged goods brands, she was instrumental in the creation of Kroger Precision Marketing which closes the loop between media exposure and store sales. She leads a growing cross-functional team committed to ensuring Kroger Precision Marketing is more addressable, more actionable and more accountable than other media options. Pratt sits on the business leadership team for 84.51°.
Prior to 84.51°, Pratt held multiple leadership roles with dunnhumbyUSA during her 12-year tenure, including her most recent as Senior Vice President of Specialty Retail & Sector Expansion. In this role, Cara focused on loyalty design, price and promotion optimization, and direct-to-consumer activation in retail and new sectors.
Pratt holds a Bachelor of Arts in Economics from Denison University. She’s also on the board of trustees for Mount St. Joseph University and a member of the Network of Executive Women in Cincinnati.
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Justin Wohl
Chief Revenue Officer
- Keynote - Mastering Monetization: Salon’s Post-Cookie PlansTuesday, November 08 | 9:05 am – 9:45 am
Chief Revenue Officer of Salon.com, driving programmatic excellence and robust reader revenue for the publication. I weave together skills and interests in product development, operations, analytics and relationship management not just for the benefit of Salon.com and for TVTropes.org where I am also CRO, but for all publishers using Sovrn Managed Services (formerly Proper Media) for programmatic monetization.
About
No other conference comes close to offering the community, exchange of ideas and learning opportunities of the AdMonsters Publisher Forum [drop the mic]
- Connect with your peers to advance the digital media industry.
- Delve into the latest topics focused on maximizing revenue.
- Experience a unique event with an agenda you help set.
- Interact with technology service providers and see their solutions in action.
- Take away actionable insights for your company, your department and yourself.
ALL-INCLUSIVE REGISTRATION FEE
$1495 EARLY BIRD RATE THRU SEPT. 30th!
$1595 PER CONFERENCE TICKET
Registration for this event is OPEN and includes:
- 3.5 day of discussion and discourse
- Keynote addresses from industry visionaries
- Attendee-led sessions and workshops
- Small group breakouts covering a wide variety of ad op current topics
- Sunday evening cocktail reception and dinner
- Monday evening Tech Crawl networking reception
- Sponsor & attendee Monday dinner
- Tuesday afternoon off-site activities
- Attendee-only Tuesday dinner
- Breakfasts and lunches during the conference
- EVENT PROTOCOLS FOR GUEST SAFETY & SOCIAL DISTANCING
Speakers
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Cara Pratt
Senior Vice President -
DeLu Jackson
Senior Vice President and Chief Marketing Officer -
Justin Wohl
Chief Revenue Officer -
Kevin Antoine
Head of Programmatic Revenue Operations
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Addy Atienza
Senior Director, Ad Technology & Operations
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Rob Beeler
Founder & CEO
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Lorin E. Bona
Head of Analytics & Revenue Optimizations for News & Media Holding Companies
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Scott Both
VP Programmatic Monetization & Operations
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Jennifer Castillo
Executive Director, Ad Operations
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Jordan Cauley
Senior Director of Product, Identity and Addressability
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Jared Collett
Sr. Director of Ad Operations & Analytics
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Jayson Dubin
Founder & CEO
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Gavin Dunaway
Product Marketing Lead
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Jeremy Gan
SVP, Revenue Operations & Data Strategy
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Aki Garrett
VP of Business Development & M&A, GM
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Robyn Green
Director, Programmatic
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John Martin
Director, Business Development, OpenWrap
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Stephanie Mazzamaro
VP, Data Product & Operations -
Patrick McCann
SVP Research
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Omar Moukachar
Head of Commercial & Ad Operations
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Jacqueline O'Neill
Director of Ad Product
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Mike Racic
President
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Sarah Ruxin
SVP, Revenue & Operations, North America
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Lior Shvo
VP Marketing
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Jeff Wieland
Principal Technical Product Manager
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Lynne d Johnson
Content Director
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Bill Amstutz
Publisher -
Andrew Byrd
Assistant Editor -
Yakira Young
Associate Editor
Agenda
Sunday – November 6, 2022
New Monsters Survival Guide
Publishers Welcome! A Workgroup Networking Reception
Publisher Forum Welcome Dinner
Monday – November 7, 2022
Breakfast
Welcome
Morning Networking Break
Attendee Small-Group Sessions
How Retail Media & Publishers Can Work Best TogetherPreparing For a Cookie-Less Future and How To Meet Evolving Privacy RequirementsSolving For the CTV Measurement ConundrumDigital Media Drilldown
Question the Tech Round 1
Lunch
Question the Tech Round 2
The Retail Media to Publisher Connection
Afternoon Networking Break
Attendee Small-Group Sessions
Cashing in on the Peak in PodcastingDirect Sold vs Programmatic - Challenges & OpportunitiesTrusted Media Brand’s Data EvolutionMonday Wrap Up
Tech Crawl Happy Hour
The Big Dinner
Tuesday – November 8, 2022
Breakfast
Day 2 Welcome
Keynote - Mastering Monetization: Salon’s Post-Cookie Plans
Measuring Viewability and IVT? You’re Being Manipulated.
Data Clean Rooms Advance Advanced TV
Question the Tech Round 3
Morning Networking Break
#OPSPOV
Leaning Into Unified Bidding
Offsite Activities
Publishers Night Out
Wednesday – November 9, 2022
Breakfast
The Wonderful World of Workshops
Workshops Round 1
Workshops Round 2
Networking Break
Publisher Roundtables
Report In and Wrap Up
Peer Learning
The Ad Ops Brain Trust
Every PubForum features a mix of presenter-led and open-format education that attendees rave about:
- Keynotes: High-Level Conversations with The Titans of Ad & Revenue Ops
- Small Group Sessions: Technical Presentations followed by Small Group Conversation
- Breakouts: Intimate Attendee-Focused Conversations Led by Industry Leaders
- Workshops: These open-format, peer-led discussions are the essence of the PubForum experience
Topics We Regularly Dive Into:
COMPANIES Attending
THE ADMONSTERS COMMUNITY
A Powerful and Intimate Learning Community
AdMonsters Attendees Span the Digital Media Org Chart
Ad Ops
Do you… Oversee the technology and processes for executing and transacting advertising?
Real Titles:
- Director of Digital Ad Operations
- Director, Programmatic & Ad Ops
- Senior Director, Ad Operations
- Senior Manager, Ad Ops Strategy
- VP, Ad Operations & Monetization
- Global Head of Advertising Operations
PRODUCT
Do you… design the advertising units and how they interplay with the rest of the UX?
Real Titles:
- Ad Technology Product Manager
- EVP, Product and Revenue
- Senior Product Manager
- SVP, Technology
- VP, Production, Digital Media & Design
- Product Manager, Product Innovation
SALES
Do you… close deals and/or manage a sales team? Do you rely on ad tech to make clients’ campaigns successful?
Real Titles:
- Director, Sales Operations
- SVP, Sales & Marketing
- VP, Sales Operations
- Director, Digital Advertising Sales
- Manager, Digital Sales Operations
DATA/ANALYTICS
Do you.. monitor the various data streams coming in, and transform them into actionable strategies.
Real Titles:
- Director Data Operations
- Digital Data Solutions Specialist
- VP Research & Insights
- Sr. Director, Revenue Analytics
- SVP, Operations, Data Sciences
CLIENT SERVICES
Do you… act as the face of the revenue operations team to your stable of clients?
Real Titles:
- Digital Campaign Coordinator
- Director, Campaign Management
- Senior Manager, Client Services
- Manager, Client Services
- Campaign Performance Manager
- Manager, Revenue & Client Services
FINANCE
Do you… oversee revenue, order management, and billing solutions for the entire media operation?
Real Titles:
- Digital Commerce Team Lead
- Digital Strategic Revenue Planning
- Senior Director, Yield Optimization
- Exec. Director, Yield & Private Marketplace
- Manager, Digital Revenue Operations
- Senior Director, Finance & Business Operations
Location
Omni Nashville Hotel
250 5th Avenue South
Nashville, TN 37203
The Fall Publisher Forum will take place at the stunning Omni Nashville Hotel, in the heart of Music City – Nashville, Tennessee.
AdMonsters Group Rate: $338/per night
Rate is inclusive of all taxes and fees – you must select your room during conference registration in order to receive this special rate
Networking
SUNDAY
Publisher Welcome Groups | 6:00-7:00 PM
Meet your fellow publishers over drinks and snacks! Participants will be broken up into groups and asked to complete a (fun, we swear!) activity that will inform the agenda and discussion over the coming days.
Opening Night Reception | 7:00-9:00 PM
Meet. Mingle. Kick off the Publisher Forum with your fellow Ad Ops brethren.
MONDAY
Tech Crawl | 5:30-7:30 PM
This unique event is where the rubber meets the road. Speak with tech providers in a casual setting about your specific challenges, get personalized attention and real-world solutions. Drinks and snacks provided.
Dinner and Entertainment | 7:30-10:00PM
A gourmet meal enjoyed by attendees and sponsors, accompanied by music and… surprises? Always one of the highlights of Publisher Forum!
TUESDAY
Off-Site Activities | Tuesday – 1:00-4:00/5:00 PM
Your brain needs a little break after all this thinking! Enjoy the city and surrounding Nashville attractions while making new connections. Pick an activity that feeds your heart, soul or tummy! Activities will include (subject to change):
- Bike Tour: Music & Murals
- Backstage in Music City: Grand Ole Opry, Music Row and more
- Ville Deville – Nashville Bourbon Distilleries Tour
- Nashville Sound Tour – The Ryman Auditiorium, Johnny Cash Museum & Patsy Cline Museum
- BBQs & Brews Tour
See detailed descriptions to choose the best activity for your interest and activity level.
Publisher’s Night Out | Tuesday – 7:00–10:00 PM
Look forward to an unforgettable party to top off a memorable day. AdMonsters takes publishers to a gorgeous local spot for attendees to enjoy first-class food, beverage, and entertainment amidst the good company of your ad ops peers.
Sponsors
Event Safety
Your health and safety is AdMonsters’ #1 priority. Current local state and city guidelines for Covid-19 safety protocols will be followed, including vaccination requirements and mask mandates.
What to know before you go:
- Masks are not required. We will provide a mask for any attendee who wants one.
- Hand sanitizer stations will be available throughout the event.
- Food and beverage functions will employ the highest standard of food safety and meals will be outdoors whenever possible.
- The Omni Nashville Hotel is both GBAC Certified and follows strict guidelines for enhanced cleaning, disinfection and disease prevention.
- Capacity will be determined by current county capacity guidelines.
- We strongly recommend testing within 72 hours before you arrive, especially if you’ve had a known exposure to someone with Covid-19.
- Not feeling well? If you are experiencing symptoms of Covid-19, we ask that you kindly make the decision to stay home for your safety, and for the safety of your fellow AdMonsters. We’ll help you make plans to join us at a future Publisher Forum.
Should state and city guidelines change prior to the event, the information on this page will be updated and registered attendees will be notified. At this time, while vaccination against Covid-19 is strongly recommended, proof of vaccination is not required.
FAQ
Who attends Publisher Forum?
AdMonsters Publisher Forums are designed specifically for digital strategists, data scientists, revenue, operations & technology leaders at online publishers, content creators and mobile application developers. AdMonsters reviews and approves each individual participant to ensure a conversation amongst a community of senior peers in digital media.
How many people will be attending the Publisher Forum? Are there international attendees?
Publisher Forum is a small event. At max, we allow 200 attendees (publishers + sponsors). Attendees are typically 95% from the United States and Canada, 5% from Europe. For all international attendees and sponsors, we will engage in personal conversations about quarantine requirements and testing protocols.
What are AdMonsters event safety protocols?
The health and safety of our conference attendees, employees, partners, and event staff is our number one priority.
- Masks will be available for any attendee that wants one.
- All rooms and seating environments will be configured for social distancing.
- Sanitization stations will be on-site in all session rooms and meal functions. The CDC also recommends frequent hand-washing. We encourage attendees to refrain from handshaking to mitigate risks.
- We will have thermometers available for anyone who may need to check their body temperature. Please visit the AdMonsters Info Desk to pick one up, or call down to the front hotel desk to receive one delivered to your room. If any attendees is unwell and requires medical assistance, we will direct off-site to the appropriate medical resource.
- The venue is following recommendations in the U.S. EPA’s Emerging Pathogen Policy regarding the use of cleaning disinfectants effective against COVID-19. We have requested additional cleanings of our meeting room facilities, including door handles, elevator buttons, light switches, etc.
- For your safety and the safety of all participants, please do not attend Publisher Forum if you feel ill and please notify AdMonsters if you begin to feel ill while at the Publisher Forum.
What should I expect at the Publisher Forum?
Most sessions are open to attendees only, except for Sponsor Workshops, Panels, and Networking Sessions.
The Publisher Forum conference takes place over three days, beginning with a cocktail reception and dinner on Sunday evening and ending at 1:00 PM Wednesday. The agenda includes:
- 2-3 keynotes by industry visionaries
- Interactive sessions led by industry leaders who are also part of the AdMonsters community
- Breakouts covering a wide variety of focused revenue, data and ad-ops relevant topics
The 30-60 minute attendee sessions include presentations, round-table discussions and case studies on a wide variety of relevant topics such as: yield management, first party auctions, ad serving technology, inventory management, organizational structure, data science, business process automation, operations policies, rich/streaming media and more.
Why should I register early?
Two reasons:
- The price for Publisher Forums goes up as we get closer to the event date
- We always sell out since we limit the number of attendees to keep the conversations open and flowing
Cancellation Policy
All conference fees are non-refundable. Substitutions will be accepted. Non-payment or non-attendance due to natural disaster or any other reason does not constitute cancellation or refund. If for any reason Access Intelligence/AdMonsters decided to cancel or postpone this event, Access Intelligence/AdMonsters is not responsible for covering airfare, hotel or other travel costs incurred by the attendees. No hotel cancellations available within 30 days of event. Note: All payments must be received before entering the event.
IAB Digital Ad Operations Recertification
Attending the full Publisher Forum can earn you 8 credits towards your IAB Digital Ad Operations Recertification.