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December 3, 2021 |
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Best Practices for Ensuring High-Quality Inventory & Ads |
| We’ve all heard the stories about ad placements that make brand managers cringe: ads for respectable brands appearing in terrorist recruitment videos, and the like. Obviously, marketers want to avoid such placements. But that’s just a start. In an ideal world, your ad will be seen by real people alongside content that makes sense for your brand. Marketers everywhere want to know, how do we achieve these goals? Fortunately, we asked Criteo to share their best practices for getting the kind of placements that move the needle for brands. Read more. |
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Twenty Questions: Zero-Party Data Edition |
| What is zero-party data? Ask ten people (well, not ANY ten people; ten adtech dweebs) and you’ll get ten different answers—along with some medium-to-heavy ridicule. Zero-party data is still a relatively new concept (having been coined a scant three years ago), and adtech likes to take its time settling into new ideas. Just ask the CDP people. Read more. |
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No Third-party Cookies, No Problem: Ranker on First-party Data in a Privacy-safe World |
| The need for first-party data is creating a shift in power towards publishers. Since publishers have a direct relationship with readers, giving them access to unique insights about audiences that advertisers crave. Join Dana OMalley, National VP of Sales at Ranker & Lauren Kroll, Customer Success Manager, Permutive, as they dive into the goldmine that is publishers’ first-party data and why it’s so powerful. Register now! |
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| Top Stories |
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The last 24 months have been stellar for app developers. More users installed more apps, demonstrating that this robust app economy still has plenty of room for growth. But key challenges still remain. App publishers that rely on advertising to monetize their apps struggle to maintain a positive user experience and ensure brand suitability. This playbook looks at the issues app publishers are facing, along with the tools they need to keep their users safe and engaged. Download the playbook! |
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Friction is the enemy of growth. There's the natural tension between fulfilling advertisers' (growing) demands and delivering a frictionless content experience for users. There's friction between different platforms. There’s friction between different platforms for campaign tracking, forecasting, and reporting — not to mention the tools used for reconciling I/Os, commissions, and other elements of the ad sales process.
Streamlining all these systems and processes — greasing the ad operations wheels, if you will — is key to eliminating (or at least greatly reducing) friction that can hamper growth.
Read more. |
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From third-party cookie deprecation, to ColoPA, CCPRA, Apple and the looming antitrust pressure on Google and Facebook, the business of digital publishing is being rebuilt right now ... pixel by pixel. And while there’s no such thing as a crystal ball, AdMonsters has partnered with Jeeng to come up with the next best thing: A special report powered by insights from publisher teams that are navigating these changes now – along with the solutions and strategies they’re excited about for the future. Download the report! |
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