AdMonsters April 29, 2022 No Cookies? No Problem, LiveRamp ATS Is the New Plug for Pubs Without third-party cookies driving targeted advertising — publishers that don’t have a strategy to drive user authentication and first-party data, should expect lower CPMs and less revenue. We spoke with Travis Clinger, SVP,…
Read MoreAdMonsters April 21, 2022 IAB Tech Lab's Ads.txt Update Illuminates the Supply Path: Q&A With VP, Product Shailley Singh This week, we were presented with a major IAB Tech Lab ads.txt update as they announced two new values for publishers to add to their ads.txt files, and both have…
Read MoreAdMonsters April 8, 2022 Best Practices For Monetizing CTV Ad Pods Consumers are shifting to connected TV (CTV) in droves and CTV ad spend is skyrocketing in tandem. According to eMarketer, spending is set to reach $34.49 billion by 2025. But that doesn’t mean it’s been all smooth sailing…
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The digital advertising community has been witnessing what many are calling a resurgence of contextual advertising. But contextual advertising is only as effective as the taxonomy of content on which it is based. Enter custom content taxonomies. Most publishers currently use standardized content taxonomies by such organizations as the IAB,…
Read MoreAdMonsters April 4, 2022 How Can Pubs Protect Their Sites and Audiences From Bad Actors? Juniper Research warns that digital ad fraud and malvertising will cost the industry nearly $68 billion in 2022. But does that mean that all publishers are destined to lose substantial sums to nefarious players? Or…
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Juniper Research warns digital ad fraud and malvertising will cost the industry nearly $68 billion in 2022. But does that mean that all publishers are destined to lose substantial sums to nefarious players? Or are there steps they can take to stem those losses and protect their readers and their reputations?…
Read MoreAdMonsters March 31, 2022 What Is Seller Defined Audiences? Publishers have longed for a privacy-safe way to make their own data and site traffic translatable programmatically across many sites and sellers. With less than a year to go until the demise of third-party cookies in Chrome, there seems to…
Read MoreAdMonsters March 25, 2022 Are We Ready for a Post-Cookie World Fueled by Hybrid Targeting? While the full implications of a truly cookie-free ecosystem are not fully understood, advertisers and publishers have much to consider. Advertisers need an alternative to third-party cookies, one that will allow them to scale…
Read MoreAdMonsters March 16, 2022 Capitalizing on Your First-party Data With Interactive Content to Increase Engagement and CPMs With the third-party cookie near death and privacy regulations ratcheting up, publishers have many challenges ahead. We spoke with Will Hathaway, Head of Strategic Business Development at EX.CO to learn how his…
Read MoreAdMonsters March 8, 2022 What is VRM and Why Does Every Publisher Need It? With the vast majority of publishers unable to monetize double-digit percentages of their audiences due to adblockers, we felt this was a problem that wasn’t going to go away, was only going to increase in…
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