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March 16, 2022 |
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Never Fear, IAB Seller-Defined Audiences Is Here |
| In the latest attempt at saving the day before the cookiepocalypse, please meet our potential super data hero — seller-defined audiences (SDA). This solution developed by the IAB Tech Lab is a proof of concept released last week as a result of Project Rearc launched two years ago. The SDA draft spec is intended to encourage publishers to work together to monetize first-party data on the open web. Read more. |
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What is VRM and Why Does Every Publisher Need It? |
| With the vast majority of publishers unable to monetize double-digit percentages of their audiences due to adblockers, we felt this was a problem that wasn’t going to go away, was only going to increase in magnitude, and was certainly one worth solving. Unlike early solutions that forced ads to serve by disabling or circumventing the adblocker, Admiral decided to take a different approach. Read more. |
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| Top Stories |
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A data clean room is a secure, protected environment that enables two or more parties to bring data together for joint analysis with privacy, security, and governance rules in place. Data clean rooms are the future of data collaboration, but they’re not a new idea. Read more. |
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In late October 2019, we published an AdMonsters article with a list of existing, new, and soon-to-launch streaming services showing how they fit into the OTT ecosystem. Then, Covid-19 arrived and the migration that might have taken years took place in months. Now 53% of video viewing on all devices according to eMarketer | InsiderIntelligence is on CTVs. This will provide an update on CTV growth, a revised roster of CTV players, and what it means for Ad Ops. Read more. |
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Programmatic is often a blackbox; publishers have no idea which ads will appear on their sites ahead of time, often because the exchanges themselves don’t know which ads flow through their pipes. Without transparency and complete control, publishers will continue to contend with scams and other unwanted ads that don’t meet their standards. For many publishers, monetization comes at a cost to quality, but it doesn’t need to be this way. With the right controls, monetization and quality can be assured. Read more. |
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