 |
March 31, 2022 |
|
| |
 |
What Is Seller Defined Audiences? |
| Publishers have longed for a privacy-safe way to make their own data and site traffic translatable programmatically across many sites and sellers. With less than a year to go until the demise of third-party cookies in Chrome, there seems to be a new kid on the block who will serve the same purpose in a less intrusive way. Read more. |
|
 |
What is VRM and Why Does Every Publisher Need It? |
| With the vast majority of publishers unable to monetize double-digit percentages of their audiences due to adblockers, we felt this was a problem that wasn’t going to go away, was only going to increase in magnitude, and was certainly one worth solving. Unlike early solutions that forced ads to serve by disabling or circumventing the adblocker, Admiral decided to take a different approach. Read more. |
|
 |
What Is a Data Clean Room? |
| A data clean room is a secure, protected environment that enables two or more parties to bring data together for joint analysis with privacy, security, and governance rules in place. Data clean rooms are the future of data collaboration, but they’re not a new idea. Read more. |
|
|
|
 |
| Top Stories |
|
|
Late last month, in a move that shocked no one, Google announced Topics, a Privacy Sandbox initiative it thinks can power interest-based targeting in Chrome when third-party cookies are phased out. Google calls Topics an evolution of their previous proposal for interest-based targeting which was called FLoC. Read more. |
|
On September 20th, 2021, Apple released iOS 15, an operating system update introducing three new privacy features to Apple devices: Hide my Email, Private Relay, and Mail Privacy Protection (MPP). This update, and these features, in particular, alter how and what data publishers (and third parties) can collect. While Apple's iOS 15 update may have the most significant impact on publishers and advertisers yet, it's not the first time Apple's updates rattle the industry. Read more. |
|
The sheer number of proposed solutions to the third-party cookie almost guarantees that there will be no single winner and that publishers will need to adopt a multi-point approach to meet the needs of their ad partners. Figuring out what that exact approach needs to be will require serious testing and lots of trial and error. So how should publishers get started on their journey towards the post-cookie reality — and what does a comprehensive identity strategy look like? Read more. |
|
|
|
 |
|
|
|
