April 21, 2022
IAB Tech Lab's Ads.txt Update Illuminates the Supply Path: Q&A With VP, Product Shailley Singh
This week, we were presented with a major IAB Tech Lab ads.txt update as they announced two new values for publishers to add to their ads.txt files, and both have the power to impact the adtech game in a big way. "Ownerdomain" and "managerdomain" have two separate functions within ads.txt, yet both present visibility in understanding seller relationships through sellers.json. Read more.
What’s an Enhanced Data Clean Room (and Why Do You Need It)?
By now, you have been immersed in the value propositions of a data clean room. While data privacy concerns are a sound reason to get started with a clean room, there are other added benefits, that when choosing the right type of clean room for you, will help your businesses achieve more from your investment in the long term. Read more.
Simply put, ZPD is information that consumers intentionally volunteer about themselves in exchange for a more personalized experience with the media companies and brands they trust. It’s the purest source of truth about their relevant characteristics, behaviors and preferences because it’s sourced directly from them. Read more.
Top Stories
AppLovin has always proven a resourceful tool for mobile app publishers looking to grow their apps and revenue. But now, they're partnering with The Trade Desk and beefing up their wares so that TTD can buy directly from AppLovin Exchange, and mobile pubs will have access to UID 2.0. Read more.
The digital advertising community has been witnessing what many are calling a resurgence of contextual advertising. But contextual advertising is only as effective as the taxonomy of content on which it is based. Enter custom content taxonomies. Most publishers currently use standardized content taxonomies by such organizations as the IAB, Google, and IBM. But these taxonomies, being standardized, are necessarily not designed to grasp the nuances of a given publisher’s content.  Read more.
Consumers are shifting to connected TV (CTV) in droves and CTV ad spend is skyrocketing in tandem. According to eMarketer, spending is set to reach $34.49 billion by 2025. We spoke with Peter Ackerman, Director of Product Marketing at Unruly to learn more about the challenges facing publishers as they expand their footprint into CTV, understanding inventory control through ad pod targeting and how ad tech can solve for these problems. Read more.
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