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March 8, 2022 |
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What is VRM and Why Does Every Publisher Need It? |
| With the vast majority of publishers unable to monetize double-digit percentages of their audiences due to adblockers, we felt this was a problem that wasn’t going to go away, was only going to increase in magnitude, and was certainly one worth solving. Unlike early solutions that forced ads to serve by disabling or circumventing the adblocker, Admiral decided to take a different approach. Read more. |
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The Future of CTV Is End-to-End |
| Companies that can forge a strong connection between the buy- and sell-sides are the ones that stand to win here. They can provide the most effective, efficient path forward for both parties to transact. The more holistic and advanced the offerings that ad tech partners can provide, the more efficient the results will be in terms of both ad performance and inventory monetization — all members of the ecosystem need to keep this in mind in the coming year. Read more. |
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Call For Entries: 2022 Top Women in Media and Ad Tech |
| AdExchanger and AdMonsters have come together to evolve the annual Top Women in Media Awards into the Top Women in Media and Ad Tech Awards to recognize, celebrate, inspire and bring together the women who are making an impact in the greater digital media and advertising technology community. Read more. |
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| Top Stories |
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Up until a year ago, Einat Naveh’s days were spent knee-deep in spreadsheets. Back then she was a senior manager working in Digital Ad Sales and Finance Business Intelligence at Viacom and was responsible for providing the company with data regarding its digital ad sales revenue. In August 2019, she discovered Burt Intelligence, a platform that harmonizes disparate advertising data, and applies machine learning to spot anomalies and emerging trends. The visualizations were game-changing. Read more. |
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When Google postponed killing off third-party cookies, it gave advertisers and publishers some breathing room. But that doesn’t mean that the advertising ecosystem is now completely challenge-free. Top of mind for the entire advertising ecosystem: data, privacy, and trust. These areas will have major implications as the ad tech industry seeks unified identity solutions to solve for a cookieless future. Read more. |
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Third-party cookies in Chrome may be dying and an Android tracking ban is imminent, but GAM has been expanding some capabilities for publishers to use their data in programmatic ad auctions. Read more. |
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