April 8, 2022
Best Practices For Monetizing CTV Ad Pods
Consumers are shifting to connected TV (CTV) in droves and CTV ad spend is skyrocketing in tandem. According to eMarketer, spending is set to reach $34.49 billion by 2025. But that doesn’t mean it’s been all smooth sailing for pubs. We spoke with Peter Ackerman, Director of Product Marketing at Unruly to learn more about the challenges facing publishers as they expand their footprint into CTV, understanding inventory control through ad pod targeting and how ad tech can solve for these problems. Read more.
What Is a Custom Content Taxonomy?
The digital advertising community has been witnessing what many are calling a resurgence of contextual advertising. But contextual advertising is only as effective as the taxonomy of content on which it is based. Enter custom content taxonomies. Most publishers currently use standardized content taxonomies by such organizations as the IAB, Google, and IBM. But these taxonomies, being standardized, are necessarily not designed to grasp the nuances of a given publisher’s content. As publishers rely more on contextual advertising for granular targeting, they are likely to embrace custom taxonomies to increase precision. Read more.
Applovin and TTD Give Mobile Programmatic a Makeover: Q&A With AppLovin's Meagan Martino
AppLovin has always proven a resourceful tool for mobile app publishers looking to grow their apps and revenue. But now, they're partnering with The Trade Desk and beefing up their wares so that TTD can buy directly from AppLovin Exchange, and mobile pubs will have access to UID 2.0. Read more.
Top Stories
Juniper Research warns digital ad fraud and malvertising will cost the industry nearly $68 billion in 2022. But does that mean that all publishers are destined to lose substantial sums to nefarious players? Or are there steps they can take to stem those losses and protect their readers and their reputations? To find out, we sat down with Geoff Stupay, Co-Founder and CEO of clean.io, a company that’s on the frontline of battling cyber threats, malvertising and digital ad fraud. Read more.
The DOOH industry is on the upswing. It’s bouncing back and is expected to come close to its pre-pandemic high with $2.58 billion in ad spending in 2022. So, why should advertisers be giving DOOH another look when the post-pandemic world is opening up so many advertising options? We spoke with Stephanie Gutnik, Global Head of Digital Out Of Home, Yahoo, to learn more about what DOOH looks like these days, why add DOOH to a media plan, and how DOOH is handling channel newcomers like CTV. Read more.
There’s a dark cloud hanging over the in-app advertising ecosystem: poor ads that harm the user experience, prompt users to uninstall apps and leave bad reviews in the app stores and damage the brand’s reputation. And these concerns aren’t theoretical. Read more.
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