AdMonsters January 12, 2023 What is a Bot Market and How Can Publishers Fight Against Them? The battle for brand safety is on because bad actors are more creative than ever with their ad fraud tactics. It's time for clean sweeps of your sites because ad fraud and malvertising…
Read MoreAdMonsters January 6, 2023 That’s So AdMonsters: 6 Ways We Predict Ad Tech and Digital Media Will Evolve in 2023 Reflection is essential to moving into the new year, and the ad tech industry has much to reflect on from 2022. From the ad spend slowdown to potential federal…
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When it comes to CTV (and media in general), 2022 was not only about the re-emergence of life post-pandemic but also about figuring out where audiences will migrate and how to reach them. It was all about subscriber growth, total reach, and big numbers. Now the conversation is shifting because…
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Reflection is essential to moving into the new year, and the ad tech industry has much to reflect on from 2022. From the ad spend slowdown to potential federal privacy regulations, the ecosystem must work in overdrive to prepare for all that 2023 has to offer. Here are AdMonsters 2023 ad…
Read MoreAdMonsters December 29, 2022 Publishers Prove Resilient Through Industry Changes Each PubForum, an exclusive publisher-only Think Tank comes together to discuss the most pressing issues in ad tech. In Nashville, the common consensus was that thriving through this tough period was dependent upon how you choose to reach your…
Read MoreAdMonsters December 22, 2022 The Final Wrap-Up: Best of AdMonsters Wrapper 2022 Each week AdMonsters sends out the Wrapper–a series dedicated to analyzing a curation of ad tech news from around the world. Here's a look back at the top Wrappers of 2022. Read more. AdMonsters 2022 Rewind: The…
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As we wrap up 2022, we wanted to take a minute to reflect on the year as an AdMonsters community. It's the time of year when many of us will pause and take stock. At the heart of the professional education that AdMonsters strives to create for the community is content…
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Daily Yoga experienced a slowdown in subscriber rate and challenges evaluating performance after the IOS14 update. Since the brand monetizes through its premium subscription service, it needed to gain access to audiences likely to become subscribers. Daily Yoga found a solution by utilizing AppLovin’s AppDiscovery platform.
Read MoreAdMonsters December 15, 2022 9 Jaw Dropping AdMonsters Articles From 2022 The past year in ad tech was a whirlwind. For some, the overwhelming bad news in digital media and ad tech tainted revenue and metrics, but the inventiveness of the industry is keeping things afloat. To round out…
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Emodo Institute took a deep dive into the wonderful world of marketer KPIs to showcase just how dramatically they were affected by cookie and ID loss. Most notably, the study uncovered that out of all the metrics advertisers use to measure campaign effectiveness, only engagement and attention appear to be…
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