Archive

AdMonsters Playbook: Cross-Platform Video

According to Nielsen, the 2016 Super Bowl had a peak audience of 115.5 million and an average one of 111.9 million viewers on broadcast, cable and satellite TV – a slightly smaller figure than the previous year. However, 4 million unique viewers streamed the game through various digital mediums –…

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AdMonsters Playbook: Mobile App Advertising

When the iPhone App Store opened its metaphorical doors in 2008, it signaled a dawning age for digital media. Applications were by no means a new phenomenon—the majority of software on laptops, smartphones, tablets and other connected devices are applications. But accessing online media through an application other than a…

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AdMonsters Playbook: Cross-Channel Data

As consumers of digital media, the connected device revolution has been a wonder, giving users the ability to experience the entire Internet virtually whenever, wherever and on whatever they choose. For digital publishers, it's been a bit more of a pain. Publisher audiences are consuming content on a wealth of…

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