AdMonsters Playbook: The Identity Connection

By Gavin Dunaway April 29, 2020

Long before Chrome announced the sunset of third-party tracking cookies, even before Apple introduced Intelligent Tracking Protection, and even before the first draft of GDPR had been written, it was clear that the third-party cookie’s days were numbered.

Now publishers and advertisers alike are looking for a more reliable, privacy-friendly solution. One of the most promising options is identity or people-based marketing—a concept with a mature technological backbone in wide use today.

Lotame is the leading provider of data enrichment solutions for global enterprises.

This playbook, created in partnership with Lotame, aims to illuminate the digital media space by diving into identity as a concept and explaining the wealth of advantages an identity-based individual ID offers brands and publishers. Fill out the form below to download your copy now!

Also check out the articles in The Identity Connection series. Article 1 on activating identity here; article 2 on buy-side post-cookie strategies here; and article 3 on creating a portfolio identity strategy is here.