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The Future of Advertising Should Be Open Sourced

A couple of weeks ago, we hosted a ThinkTank with AdPushup and a group of Monsters to discuss latency, UX, and their impact on revenue.  The conversation quickly evolved into how the cookie's demise might affect latency, UX, and by extension, revenue. AdPushup's Director of Publisher Development, Dikshant Joshi, shared some…

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Don’t Call It a Comeback: Email Newsletters Have Been Here for Years

With the impending death of the cookie, there's been a spate of email newsletter acquisitions (and launches) signaling a renewed interest—from publishers and marketers alike—in the channel's potential for improving first-party data strategies and growing revenue, while at the same time building deeper and more engaging relationships with audiences. We…

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Pubs Want SSPs to Offer More Reporting and Advocacy

As the imminent death of third-party cookies and Google’s push for FLoC creates new headaches, publishers want to know that every SSP they work with has their back and that they are navigating the changes together. What’s more, they want to make sure their SSPs provide truly personalized service, reporting,…

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Happensinadops Saves the Internet

At PubForum+ on December 10, 2020, Happens in Ad Ops co-hosts Erik Requidan, Founder and CEO, Media Tradecraft and Ryan McConaghy, Head of Revenue Operations, The Atlantic, are joined by Amanda Gomez, VP, Revenue Operations, New York Post, and Danny Khatib, Co-founder and CEO, Granite Media to try and get…

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